# Eggnog-Flavored Marshmallows This Marshmallow Recipe Turns a Winter Essential into a Festive Treat By Laura McQuarrie | Published 2014-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-recipe References: [thekitchn](http://www.thekitchn.com/recipe-eggnog-marshmallows-recipes-from-the-kitchn-213760) This unique marshmallow recipe from The Kitchn blog mashes up a hot cocoa staple with another staple winter beverage—eggnog. In terms of looks, these cubed [eggnog marshmallows](https://www.trendhunter.com/trends/eggnog-cocktail-kit) don’t seem to be too much different from the average homemade marshmallow, likely because the addition of creamy white eggnog to this recipe doesn’t add much color. However, with ingredients like maple syrup, vanilla and sugar in the mix, there’s bound to be tons of flavor in these sweet treats, especially since the recipe calls for the marshmallow treats to be topped off with a light dusting of nutmeg. Prepping these [homemade flavored marshmallows](https://www.trendhunter.com/trends/coffee-roast-mallows) takes time, but they’d make the perfect standalone wintry snack or addition to [hot chocolate](https://www.trendhunter.com/trends/poptarts-frosted-marshmallow-hot-cocoa). ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavor-mashed Marshmallows:** The trend of combining different flavors such as eggnog and maple syrup to create unique marshmallow flavors. - **Homemade Gourmet Treats:** The trend of making gourmet marshmallows at home using high-quality ingredients and unique flavor combinations. - **Winter-inspired Snacks:** The trend of creating festive snacks and treats that are inspired by winter flavors and traditions. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage companies to create and market unique marshmallow flavors to consumers. - **Gourmet and Specialty Foods:** Opportunity for gourmet and specialty food companies to create high-quality marshmallows with unique flavor combinations. - **Seasonal Snacks and Treats:** Opportunity for snack and treat companies to create winter-inspired products that are unique and festive. ## Related on Trend Hunter - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Holiday-Shaped Marshmallow Products](https://www.trendhunter.com/trends/holiday-shaped-marshmallows.md) - [Festive Decorated Marshmallows](https://www.trendhunter.com/trends/williams-sonoma.md) - [Miniture Maple-Flavored Marshmallows](https://www.trendhunter.com/trends/mini-maple-flavored-marshmallows.md) - [Minty Marshmallow Truffles](https://www.trendhunter.com/trends/peppermint-fluffle.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Seasonal Marshmallow Flavors](https://www.trendhunter.com/trends/jet-puffed.md) - [Gourmet Agave-Date Marshmallows](https://www.trendhunter.com/trends/mojave-marshmallows.md) - [Holiday Marshmallow Treats](https://www.trendhunter.com/trends/jetpuffed.md)