# Marshmallow-Inspired Pillows The Jet-Puffed Marshmallow Pillow Mimics the Brand's Jet-Puffing Tech By Laura McQuarrie | Published 2022-11-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-pillow References: [foodandwine](https://www.foodandwine.com/jet-puffed-marshmallow-pillow-6824722)  For the same average cost of a bag of [Jet](https://www.trendhunter.com/trends/jet-puffed)-Puffed Marshmallows, shoppers can now purchase a limited-edition [Jet-Puffed Marshmallow Pillow](https://www.trendhunter.com/trends/comforting-pillow). This pillow "mirrors the brand's jet-puffing technology, a process used since the 1950s that adds the perfect amount of air into its marshmallows," and it shares a comfort-focused experience with luxe satin and 100% recycled poly fiber fill. The pillow by Jet-Puffed is adorned with the brand's Puff Pals and a Jet-Puffed tag for good measure. This special pillow was announced around the time Daylight Savings Time may be coming to and end permanently, since the [United States Senate](https://www.trendhunter.com/trends/live-television-streaming) recently passed legislation that would make daylight saving time permanent starting in 2023. This marshmallow-inspired pillow fora good night's sleep promises to provide sweet dreams. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 53% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Brand-inspired Pillows:** Opportunity for other brands to create pillows inspired by their technology and branding. - **Comfort-focused Products:** Increased demand for comfort-focused products due to the rise of self-care and wellness trends. - **Limited-edition Products:** Limited-edition collaborations between brands and retailers are popular and can be used to generate buzz for both parties. ### Sectors Adopting This - **Furniture and Home Decor:** Opportunity for furniture and home decor companies to create more comfort-focused and unique products to attract customers. - **Food and Beverage:** Opportunity for food and beverage companies to collaborate with home decor companies to create unique and fun products for customers. - **Retail:** Retailers can increase customer engagement and sales by collaborating with popular brands to create limited-edition products like this marshmallow-inspired pillow. ## Related on Trend Hunter - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Candy Corn-Flavored Marshmallows](https://www.trendhunter.com/trends/jetpuffed-candy-corn-marshmallows.md) - [Seasonal Marshmallow Flavors](https://www.trendhunter.com/trends/jet-puffed.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md) - [Sweet Heart-Shaped Marshmallows](https://www.trendhunter.com/trends/hearts-marshmallows.md) - [Glow-in-the-Dark Marshmallow Packaging](https://www.trendhunter.com/trends/jetpuffeds.md) - [Collectible Plush Pillows](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows.md) - [Valentine's-Themed Marshmallow Bags](https://www.trendhunter.com/trends/jet-puffed-1.md) - [Holiday-Shaped Marshmallow Products](https://www.trendhunter.com/trends/holiday-shaped-marshmallows.md)