# Marshmallow Easter Donuts These New Dunkin’ Donuts Have Marshmallow Peeps on Top By Jennifer Paul | Published 2014-03-28 | Updated 2014-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-peeps References: [foodbeast](http://www.foodbeast.com/2014/03/27/dunkin-donuts-new-donut-is-topped-with-a-whole-marshmallow-peep/) & [dunkindonuts](http://www.dunkindonuts.com/) The lovely weather is getting warmer and warmer and with Easter coming soon, we see those wonderful marshmallow peeps at the grocery store, convenience store and everywhere in between. Marshmallow peeps are the newest Easter-themed donut from [Dunkin’ Donuts](https://www.trendhunter.com/trends/peanut-butter-cup-macchiato). These little chicks look absolutely tempting. The bright colored icing is a perfect match for the pink and yellow chicks. Starting on Monday, March 31, these marshmallow peeps will be featured on a [flower-shaped donut](https://www.trendhunter.com/trends/mister-donut-sakura-mochitto) base with pink and green icing. Dunkin’ Donuts Brand Executive Chef and VP said that, “Peeps are synonymous with fun and happiness.” If this doesn’t seem like the perfect Easter donut, I don’t know what else would be. It looks deliciously appetizing and I am sure those little marshmallow peeps will pair perfectly with a delectable donut. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Marshmallow Peep Donuts:** Dunkin' Donuts introduces marshmallow peep-themed donuts, tapping into the Easter trend and adding a fun twist to the classic treat. - **Easter-themed Donuts:** Easter-inspired donuts gain popularity as consumers look for festive treats, presenting an opportunity for bakeries and dessert shops to create unique offerings. - **Colorful Icing:** Brightly colored icing becomes a popular trend in dessert decoration, offering a visually appealing and playful element to pastries and sweets. ### Where This Applies - **Fast Food Chains:** Fast food chains can explore incorporating seasonal-themed treats like marshmallow peep donuts to drive customer engagement and boost sales during festive periods. - **Bakeries:** Bakeries can leverage the popularity of marshmallow peep donuts and Easter-themed treats to attract new customers and increase revenue during the holiday season. - **Dessert Shops:** Dessert shops can capitalize on the colorful icing trend by incorporating vibrant and eye-catching designs into their products, appealing to customers seeking visually enticing desserts. ## Related on Trend Hunter - [Marshmallow-Topped Easter Donuts](https://www.trendhunter.com/trends/easter-raised-donut.md) - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Easter-Honoring Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-hoppy-easter.md) - [Candy-Topped Easter Donuts](https://www.trendhunter.com/trends/dreamdonut.md) - [Easter-Themed Doughnut Collections](https://www.trendhunter.com/trends/krispy-kreme-5.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Viral Easter-Themed Donuts](https://www.trendhunter.com/trends/donutelier.md) - [Miniature Springtime Donuts](https://www.trendhunter.com/trends/krispy-kreme-spring-minis-donuts.md) - [Over-the-Top Easter Desserts](https://www.trendhunter.com/trends/easter-beverage.md)