# Oat-Based Frozen Yogurts 16 Handles Partnered with Oatly on New Marshmallow Oatmilk Soft Serve By Katherine Pendrill | Published 2022-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-oatmilk-soft-serve References: [qsrmagazine](https://www.qsrmagazine.com/news/16-handles-and-oatly-introduce-new-marshmallow-flavor)  Just in time for the end of summer, [16 Handles](https://www.trendhunter.com/trends/chocolate-banana-nondairy-soft-serve) has teamed up with [Oatly](https://www.trendhunter.com/trends/seasonal-soft-serve) to launch new Marshmallow oatmilk soft serve and a “S’mores'' twist with Chocolate. Now available at all 16 Handles locations, the two new flavors offer a delicious soft-serve take on a late summer, campfire classic. The new flavors will join all the brand's other oatmilk soft serve flavors, which are not just dairy-free, but also gluten-free and kosher. The new Marshmallow flavor is also made without gelatin. As 16 Handles CEO Solomon Choi explains, "When it comes to dairy-free celebrations, Oatly’s creamy and decadent oat milk soft serve is amazing. Delicious and innovative flavors are our specialty, so we’re more excited than ever to continue expanding our 16 Handles-exclusive menu with the team at Oatly." Image Credit: 16 Handles ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 41% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Oat-milk Frozen Desserts:** There is an opportunity for dairy-free, gluten-free, and vegan frozen dessert options that use oat-milk as an alternative to traditional dairy products. - **Campfire-inspired Flavors:** There is a trend towards creating nostalgic flavors inspired by classic camping snacks, like s'mores, that can be applied to a variety of food and beverage products. - **Collaborations Between Food Brands:** There is an opportunity for collaborations between food brands to create new and exciting flavors, as seen with 16 Handles and Oatly teaming up to create marshmallow oatmilk soft serve. ### Who This Affects Most - **Frozen Dessert Industry:** The frozen dessert industry can innovate by offering more dairy-free and oat-milk based options to appeal to a wider range of consumers. - **Vegan Food Industry:** The vegan food industry can capitalize on the trend towards nostalgic flavors by offering vegan versions of classic campfire snacks like s'mores and building off of fun collaborations with other food brands. - **Food Service Industry:** The food service industry can benefit from offering innovative collaborations like the 16 Handles and Oatly partnership to stand out and differentiate from competitors. ## Related on Trend Hunter - [Vegan Banana Soft Serves](https://www.trendhunter.com/trends/chocolate-banana-nondairy-soft-serve.md) - [Autumnal Vegan Soft Serves](https://www.trendhunter.com/trends/seasonal-soft-serve.md) - [Pumpkin Spice Soft Serves](https://www.trendhunter.com/trends/nondairy-pumpkin-spice-soft-serve.md) - [Themed Frozen Treat Flavors](https://www.trendhunter.com/trends/16-handles-summer-menu.md) - [Better-For-You Kefir Soft Serves](https://www.trendhunter.com/trends/kefir-soft-serve.md) - [Sour Candy Frozen Yogurts](https://www.trendhunter.com/trends/sour-swirl-frozen-yogurt.md) - [Health-Friendly Frozen Yogurts](https://www.trendhunter.com/trends/better-for-you-frozen-yogurt.md) - [Vegan Soft Serve Pop-Ups](https://www.trendhunter.com/trends/oatly-soft-serve.md) - [Vanilla Vegan Soft Serves](https://www.trendhunter.com/trends/vegan-soft-serve.md)