# Edible Social Media Marshmallows Boomf Transforms Your Favorite Instagram Photos to Sticky Treats By Janelle Savel | Published 2014-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-instagram References: [boomf](https://www.boomf.com/) There’s a company called Boomf and it is responsible for a new, deliciously fabulous idea. You can now print your [Instagram](https://www.trendhunter.com/trends/retro-instagram-gadget) photos on marshmallows and eat them! So technically, you can take a bite out of your best friend, or yourself for that matter. How it works is you pick nine of your favorite photos and for around $20, you get [sweet vanilla marshmallow squares](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream) sent to you in a box. This can go one of two ways: it can be sweet and fun and memorable for you and your friends, or it can just be awkward. Either way, let’s just recognize that we’re all wondering, what on Earth will this innovative brand think of next? ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 38% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Edible Social Media:** Disruptive innovation opportunity: Explore other food products that can be customized with social media content, such as cookies or chocolates. - **Printed Marshmallows:** Disruptive innovation opportunity: Develop a service that allows customers to print personalized messages or logos on marshmallows for special occasions or marketing events. - **Personalized Food Gifts:** Disruptive innovation opportunity: Create a platform where customers can customize and order edible gifts for various occasions, incorporating personal photos or messages. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Incorporate social media elements into food and beverage products to enhance customer engagement and personalization. - **E-commerce:** Disruptive innovation opportunity: Build an online platform that specializes in customized food products, allowing customers to design and order personalized items conveniently. - **Print Services:** Disruptive innovation opportunity: Offer printing services specifically tailored for edible products, catering to the growing demand for personalized food items. ## Related on Trend Hunter - [Decorative Holiday Marshmallows](https://www.trendhunter.com/trends/holiday-marshmallow.md) - [Flavor-Filled Bite-Sized Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-filled-marshmallow-bites.md) - [Festive Decorated Marshmallows](https://www.trendhunter.com/trends/williams-sonoma.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [High-Quality Chocolatey Marshmallow Treats](https://www.trendhunter.com/trends/mallow-marsh.md) - [Heart-Shaped Valentine's Day Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-valentines-day.md) - [Color-Changing Marshmallows](https://www.trendhunter.com/trends/color-changers-marshmallows.md) - [Creamy Candy Marshmallow Treats](https://www.trendhunter.com/trends/swizzels-marvellous-mallows-drumstick.md) - [Sweet Heart-Shaped Marshmallows](https://www.trendhunter.com/trends/hearts-marshmallows.md)