# Wintergreen Marshmallow Ice Creams This Ice Cream Flavor Aims to Replicate Root Beer Floats By Mishal Omar | Published 2016-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-ice-cream References: [jenis](https://jenis.com/flavors/ice-creams/birch-marshmallows/) This marshmallow ice cream has plenty of complex flavors to create an unconventional dessert experience. '[Jeni's](https://www.trendhunter.com/trends/salted-licorice-ice-cream) [Splendid Ice Creams](https://www.trendhunter.com/trends/super-fun-times)' is a shop that offers flavors that are not often seen anywhere else and its 'Birch & Marshmallow Ice Cream" is no different. The flavor is part of the brand's winter/early summer collection and is designed to be reminiscent of a root beer float. As a result, it is made with wintergreen and root beer and is infused with [handmade marshmallows](https://www.trendhunter.com/trends/sides-marshmallow-cake-ice-cream) for textural purposes. The refreshing ice cream is perfect for people looking to indulge in flavors that are both playful and complex. By adding a universally loved topping into a flavor that is unlike what most ice creams offer, Jeni's has managed to create something that most people would be willing to taste. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Flavors:** Creating ice cream flavors that go beyond traditional options, offering consumers unique and unexpected taste experiences. - **Textural Infusions:** Incorporating different textures into ice cream, such as handmade marshmallows, to enhance the sensory experience and create unique mouthfeel. - **Playful Complexity:** Combining familiar and nostalgic flavors, like root beer and wintergreen, with unexpected twists to bring a sense of playfulness to ice cream. ### Where This Applies - **Artisan Ice Cream:** Artisanal ice cream shops can experiment with unconventional flavor combinations and textural elements to differentiate themselves in a crowded market, appealing to adventurous consumers seeking unique taste experiences. - **Food and Beverage Manufacturing:** Food and beverage manufacturers can explore innovative ways to incorporate unexpected textures and flavors into their products, appealing to consumers who seek novel and experiential offerings. - **Dessert Cafes:** Dessert cafes can create playful and complex ice cream flavors that combine familiar and nostalgic elements, catering to customers looking for indulgent and imaginative dessert options. ## Related on Trend Hunter - [Sweet Potato Ice Creams](https://www.trendhunter.com/trends/sweet-potato-marshmallow-brulee.md) - [Licorice-Infused Ice Creams](https://www.trendhunter.com/trends/salted-licorice-ice-cream.md) - [Nostalgic Summer Ice Creams](https://www.trendhunter.com/trends/super-fun-times.md) - [S'more-Packed Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sundaes1.md) - [Marshmallow-Infused Ice Creams](https://www.trendhunter.com/trends/twister-mallow.md) - [Hot Cocoa Ice Creams](https://www.trendhunter.com/trends/cup-of-cocoa-ice-cream.md) - [Extravagant Holiday Ice Creams](https://www.trendhunter.com/trends/ice-creams-for-the-holidays.md) - [Campfire-Themed Marshmallow Desserts](https://www.trendhunter.com/trends/carvel-2.md) - [Artisanal Seasonal Ice Creams](https://www.trendhunter.com/trends/fall-flavor-ice-creams.md)