# Boozy Fluffy Confections Beer-flavored Marshmallows Will Take Your Tastebuds on a Coaster Ride By Simal Yilmaz | Published 2013-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-flavors References: [kickstarter](http://www.kickstarter.com/projects/329737672/chocolate-covered-beermallows?ref=category) As its name suggests, Beermallows are marshmallows that are beer-flavored -- certainly a novel creation that makes for a delicious new product. This fresh project is currently being funded on Kickstarter, as an extension to the exquisite cupcake bakery [Judy Cakes](http://www.judycakes239.com/). Beermallows are covered with milk chocolate and dark chocolate, with an additional coating of salty pretzels. One can already taste the joy their taste buds will experience with the sheer sound of the name. The roller coaster will prep its tasters with the salty pretzels that immediately give way down to the goodness of chocolate-of-choice-galore; once the chocolate is cracked, they will indulge in the steep fall that is the melting of the marshmallow with the tint of beer. It will be an alluring journey that will be peculiar, and yet spectacular. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 25% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-infused Confections:** There's an opportunity for confectionery companies to explore infusing different types of alcohol into their sweet treats, creating new and unique flavor experiences. - **Collaborating with Independent Bakeries:** Established food companies could collaborate with independent bakeries who are already innovating in order to bring unique flavor combinations to a wider audience. - **Crowdfunding for Food and Beverage Startups:** The success of campaigns such as Beermallows on Kickstarter demonstrate a demand for unique food and beverage products, encouraging future entrepreneurs to seek funding through crowdfunding platforms. ### Where This Applies - **Confectionery:** The confectionery industry has an opportunity to explore new and unique flavor combinations by infusing different types of alcohol into their sweet treats. - **Beverage:** The beverage industry could collaborate with independent bakeries to create unique flavor experiences by infusing flavors from their products into baked goods. - **Crowdfunding:** The success of Beermallows on Kickstarter demonstrates a demand for unique food and beverage products, encouraging future entrepreneurs to seek funding through crowdfunding platforms. ## Related on Trend Hunter - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Nostalgic Camping-Inspired Whiskies](https://www.trendhunter.com/trends/smores-whiskey.md) - [Toasted Marshmallow Bourbons](https://www.trendhunter.com/trends/shmallow-toasted-marshmallow-bourbon.md) - [Coffee-Flavored Marshmallows](https://www.trendhunter.com/trends/coffee-roast-mallows.md) - [Fizzing Sour Marshmallow Treats](https://www.trendhunter.com/trends/juicy-drop-mallows.md) - [High-Quality Chocolatey Marshmallow Treats](https://www.trendhunter.com/trends/mallow-marsh.md) - [Chocolate Marshmallow Fluff Cookies](https://www.trendhunter.com/trends/chocolate-mallow-cupcake-cookie.md) - [Flavor-Filled Bite-Sized Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-filled-marshmallow-bites.md) - [Creamy Candy Marshmallow Treats](https://www.trendhunter.com/trends/swizzels-marvellous-mallows-drumstick.md)