# Marshmallow-Flavored Jelly Beans The Peeps Jelly Beans Boast Fruit and Marshmallow Flavors By Laura McQuarrie | Published 2019-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-flavored-jelly-bean References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4045-new-products-at-sweets-snacks-2019/#2) & [peepsandcompany](http://peepsandcompany.com/) Around Easter and beyond, [Peeps](https://www.trendhunter.com/trends/peeps-easter) fans have been treated to several new marshmallow-inspired treats—including [coffee creamer](https://www.trendhunter.com/trends/coffee-roast-mallows) and cold breakfast cereals—and now, Peeps is introducing bags of [marshmallow-flavored jelly beans](https://www.trendhunter.com/trends/colonels-favorite-jellybeans). These sweets from the maker of Peeps marshmallow chicks, Just Born Quality Confections, are offered in fruity strawberry, lemon and blueberry flavors, as well as a classic all-white marshmallow variety. These cheerful and brightly hued springtime treats offer a novel way for Peeps fans to experience their favorite flavors in a refreshingly different candy format. While Peeps are known to many as a sweet Easter treat, some of the newest Peeps-branded products promise to add a hint of sweetness to other areas of a consumer's life. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 20% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Marshmallow-inspired Treats:** Disruptive innovation opportunity: Creating innovative and unique marshmallow-based products for consumers to enjoy beyond the traditional Easter season. - **Fruit-flavored Jelly Beans:** Disruptive innovation opportunity: Developing new and exciting flavor combinations for jelly beans to cater to the evolving taste preferences of consumers. - **Novel Candy Formats:** Disruptive innovation opportunity: Experimenting with different formats and textures of candy to capture the interest and engagement of consumers. ### Sectors Adopting This - **Confectionery:** Disruptive innovation opportunity: Innovating within the confectionery industry to create unique and unexpected candy products. - **Food and Beverage:** Disruptive innovation opportunity: Introducing unconventional flavors and ingredients to the food and beverage industry to attract adventurous consumers. - **Seasonal Products:** Disruptive innovation opportunity: Expanding the range of products available for seasonal occasions, such as Easter, to offer consumers new and exciting options. ## Related on Trend Hunter - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Limited-Edition Marshmallow Cereals](https://www.trendhunter.com/trends/peeps-marshmallow-flavored-cereal.md) - [Marshmallow-Flavored Milks](https://www.trendhunter.com/trends/peeps-sweet-marshmallow-milk.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Marshmallow-Flavored Dog Biscuits](https://www.trendhunter.com/trends/milk-bone-peeps.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Customizable Marshmallow Chicks](https://www.trendhunter.com/trends/my-peeps.md)