# Marshmallow-Flavored Candy Bars Kellogg's Rice Krispies Created Two New King-Size Bars for Spring By Laura McQuarrie | Published 2023-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-flavored-candy-bar References: [prnewswire](https://www.prnewswire.com/news-releases/snap-crackle-pop-new-kelloggs-rice-krispies-candy-bar-from-frankford-candy-coming-to-candy-aisles-this-spring-301782721.html) & [FrankfordCandy](http://FrankfordCandy.com/)  [Kellogg's](https://www.trendhunter.com/trends/rice-krispies-squares-corn-flakes) [Rice](https://www.trendhunter.com/trends/rice-krispies-squares-mint-choc-shake) Krispies teamed up with [Frankford Candy](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-n-cereal-bunny) to create two new king-size candy bars for the spring season, including a Marshmallow-Flavored Candy Bar and a Strawberry-Flavored Candy Bar. While the former pairs Rice Krispies cereal with marshmallow candy in a way that reminds of Rice Krispies Treats, the Kellogg's Rice Krispies Strawberry-Flavored Candy Bar matches the classic breakfast cereal with strawberry flavors in a creamy white candy. "Consumers are seeking products that enhance their sensory experiences through a combination of taste, texture and sound," said Molly Jacobson, director of business development at Frankford Candy. These candies meld a creamy base with the brand's signature Snap, Crackle and Pop to deliver a pleasing treat for all ages. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 8% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavor-centric Candy Bars:** Candy bars that feature new and unusual flavor combinations are gaining popularity as consumers seek unique and exciting taste experiences. - **Snack-worthy Desserts:** Indulgent dessert products that can be easily consumed on-the-go are in high demand, as consumers prioritize convenience and portability in their snacking choices. - **Cereal-based Confections:** Food manufacturers are exploring new ways to incorporate cereal into candy and other confections, tapping into consumers' nostalgic love for classic cereal brands and flavors. ### Sectors Adopting This - **Confectionery:** Confectionery companies can capitalize on the trend of unique flavor combinations in candy bars, as well as the demand for snackable, on-the-go desserts. - **Breakfast Cereal:** Breakfast cereal manufacturers can partner with confectionery companies to create candy and snack products based on popular cereal flavors, expanding their brand presence into new categories. - **Food Manufacturing:** Food manufacturers can research and develop new ways to incorporate cereal into their products, leveraging consumer affinity for nostalgic brands and flavors to create innovative and disruptive snacks and confections. ## Related on Trend Hunter - [Frozen Marshmallow Square Sandwiches](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream.md) - [Nutty Marshmallow Cereal Treats](https://www.trendhunter.com/trends/chocolatey-peanut-butter-rice-krispies-treats.md) - [Buttery Marshmallow Candy Bars](https://www.trendhunter.com/trends/butterfinger-marshmallow.md) - [Pretzel-Packed Crispy Rice Treats](https://www.trendhunter.com/trends/rice-krispies-treats-bliss-bars.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Rice Cereal-Studded Chocolates](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-n-cereal-bunny.md) - [Hybrid Cereal Snack Squares](https://www.trendhunter.com/trends/rice-krispies-squares-corn-flakes.md) - [Cereal-Studded Easter Eggs](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-eggs.md) - [Spooky Marshmallow Square Snacks](https://www.trendhunter.com/trends/rice-krispies-scares.md)