# Soothing Marshmallow Facial Masks C'est Moi Will Make a Mellow Mask Available on February 18th By Kalin Ned | Published 2020-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-facial-mask References: [cestmoi](http://www.cestmoi.com/) The Mellow Marshmallow Facial Mask is the latest offering by clean beauty brand C'est Moi. Aside from being quite affordable for many, C'est Moi's products also prove to be high-performing. The Mellow Marshmallow Facial Mask boasts the perfect mixture of [marshmallow extract](https://www.trendhunter.com/trends/marshmallow-whipped-shower-foam) that is intended to soothe the skin, reduce redness and inflammation, and help with hydration. C'est Moi also includes white clay, which works as a mild exfoliant that cleans and purifies the skin, while also reducing pore size. The final main ingredient is coconut oil that delivers Vitamin E and healthy fatty acids to the skin. Prior to use, one needs to mix the mask in a small bowl with 1/2 teaspoon of water and leave on for 10 to 15 minutes on the face. Image Credit: C'est Moi ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Affordable Clean Beauty:** The trend of affordable clean beauty products presents an opportunity for disruptive innovation in the skincare industry. - **Soothing Skin Treatments:** The trend of soothing skin treatments, like marshmallow facial masks, opens opportunities for innovative skincare products. - **Natural Ingredients:** The trend of using natural ingredients, such as marshmallow extract and coconut oil, in skincare products creates potential for disruptive innovation in the beauty industry. ### Who This Affects Most - **Skincare:** The skincare industry can capitalize on the trend of soothing skin treatments and develop innovative products like marshmallow facial masks. - **Beauty:** The beauty industry can explore the trend of affordable clean beauty and create disruptive products that combine affordability with high-performance. - **Wellness:** The wellness industry can leverage the trend of natural ingredients in skincare products and develop innovative solutions that promote healthy and soothing treatments for the skin. ## Related on Trend Hunter - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Marshmallow-Inspired Beauty Collabs](https://www.trendhunter.com/trends/jetpuffed-taste-beauty.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Autumn-Inspired Sheet Masks](https://www.trendhunter.com/trends/seasonal-facial-treatment.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Cooling Sensation Hydrating Masks](https://www.trendhunter.com/trends/sos-mask.md) - [Romantic Shower Foams](https://www.trendhunter.com/trends/marshmallow-whipped-shower-foam.md)