# Marshmallow Dessert Kits Felissimo's Cat-Inspired Marshmallow Desserts are Served Like Sandwiches By Laura McQuarrie | Published 2016-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-desserts References: [en.rocketnews24](http://en.rocketnews24.com/2016/09/09/japans-adorable-cat-marshmallows-return-in-powered-up-form-as-new-sandwiched-sweets/) & [felissimo.co.jp](http://www.felissimo.co.jp/neko/gcd681280/) Following the release of its cat-shaped 'Nyarshmallows' last year, Japan's Felissimo is now releasing a complete marshmallow dessert kit featuring these flavorful treats. The sweet cat-shaped Nyarshmallows are meant to be served alongside a set of wafers and a sweet bean jam, all of which are packaged individually. While there is some assembly required for putting together these sweet marshmallow desserts, this means that customers are able to make plenty of customizations when it comes to creating exactly the kinds of treats they want to eat. To add variety to the set, the cat faces on the charming Nyarshmallows will be rotated on a monthly basis. To give those who love desserts and cats a teaser at what's to come, the boxed set is printed withe the faces of all 18 feline characters. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Dessert Kits:** Opportunity for creating personalized dessert experiences by allowing customers to customize their own treats. - **Rotating Design Elements:** Opportunity to engage customers by offering limited edition or rotating design elements in products. - **Cross-promotion of Themes:** Opportunity to tap into the appeal of different themes (cats, desserts) and create cross-promotion strategies for increased customer interest. ### Sectors Adopting This - **Food and Beverage:** Innovative dessert kits offer potential for new product development and creative dessert experiences. - **Retail and Packaging:** Opportunity for businesses to create unique packaging solutions for dessert kits and limited edition products. - **Confectionery:** Confectionery brands can explore collaboration opportunities by incorporating rotating design elements into their products. ## Related on Trend Hunter - [Decorative Holiday Marshmallows](https://www.trendhunter.com/trends/holiday-marshmallow.md) - [Festive Decorated Marshmallows](https://www.trendhunter.com/trends/williams-sonoma.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md) - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Easter Marshmallow DIY Kits](https://www.trendhunter.com/trends/dip-and-decorate-dozen.md) - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [S'mores-Inspired Dessert Ramens](https://www.trendhunter.com/trends/dessert-ramen.md) - [Campfire-Themed Marshmallow Desserts](https://www.trendhunter.com/trends/carvel-2.md)