# Protein-Packed Marshmallow Treats Cloud10's Marshmallow Crisp Snacks are Protein Bar Alternatives By Laura McQuarrie | Published 2018-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-crisp-snacks References: [projectnosh](https://www.projectnosh.com/news/2018/packaging-makeovers-summer-fancy-food-show) & [cloud10snacks](https://cloud10snacks.com/#treats) Cloud10 is reinventing [nostalgic marshmallow crisp snacks](https://www.trendhunter.com/trends/marshmallow-crunch) with a focus on protein, offering a nutritious snack for consumers of all ages. The sweet snack offers a better-for-you version of a classic treat, as Cloud10 favors natural ingredients and a formula that's packed with protein and low in sugar. The varieties offered by the brand include decadent Double Chocolate, Original, Coconut Chocolate and Birthday Cake, all of which provide 15 grams of protein. Cloud10 positions its [crispy marshmallow treat bars](https://www.trendhunter.com/trends/pure-protein-pebbles) as the perfect on-the-go snacks, which have the potential to be enjoyed alongside a cup of morning coffee, a post-workout shake or even a late-night mug of tea before bed. These treats from [Beyond Better Foods](https://www.trendhunter.com/trends/enlightened-greek-yogurt-bars) were previously branded as part of Enlightened's low-calorie ice cream line, but at the Summer Fancy Food Show, the all-new identity for the snacks was shared. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Protein-packed Snacks:** Opportunity for creating innovative protein-packed snacks as an alternative to traditional options. - **Better-for-you Treats:** Disruptive innovation potential in offering healthier versions of nostalgic treats. - **On-the-go Convenience:** Opportunity to capitalize on the demand for convenient, portable snacks. ### Where This Applies - **Snack Food Industry:** Potential for disruptive innovation in the snack food industry by introducing high-protein, better-for-you treats. - **Health and Wellness Industry:** Opportunity to cater to health-conscious consumers by offering nutritious alternatives to traditional snacks. - **Fitness and Sports Nutrition Industry:** Potential for disruptive innovation in the fitness and sports nutrition industry by providing protein-packed snacks for pre and post-workout consumption. ## Related on Trend Hunter - [High-Protein Cereal Bars](https://www.trendhunter.com/trends/magic-spoon-treats.md) - [Pillowy Marshmallow Protein Bars](https://www.trendhunter.com/trends/barebells-marshmallow-peanut-road.md) - [Marshmallow-Infused Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-protein-cereal.md) - [S'mores Parfait Bars](https://www.trendhunter.com/trends/parfait-bars.md) - [Protein Puff Bars](https://www.trendhunter.com/trends/protein-puff-bars.md) - [Nutritious Campfire Confection Snacks](https://www.trendhunter.com/trends/smore-snack.md) - [Popping Candy Protein Bars](https://www.trendhunter.com/trends/highprotein-bar.md) - [Grain-Free Rice Bars](https://www.trendhunter.com/trends/magic-spoon-1.md) - [Colorful High-Protein Marshmallow Cereals](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms.md)