# Dark Chocolate Marshmallow Desserts The PEEPS Delights Marshmallow Chocolate Treats are Decadent By Michael Hemsworth | Published 2017-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-chocolate References: [trndmonitor](https://trndmonitor.com/food-news-peeps-brand-teams-up-with-katie-lee-to-debut-peeps-delights-at-south-beach-wine-food-festival/) & [justborn](http://www.justborn.com/) Seeing PEEPS in a local shop means that Easter is coming up soon along with Spring, so the new PEEPS Delights marshmallow chocolates have been introduced as a preemptive treat for fans to enjoy. The PEEPS Delights are set to debut at the [South Beach Wine & Food Festival](https://www.trendhunter.com/trends/new-birthday-cake-smoothie) with chef Katie Lee as a treat to enjoy or toss in an [Easter basket](https://www.trendhunter.com/trends/dip-and-decorate-dozen). The PEEPS Delights marshmallow chocolates consists of coconut-flavoured marshmallow that has been dipped in dark chocolate to offer something beyond the basic lineup of PEEPS treats. The new PEEPS Delights treats are positioned as being a creation that will satisfy those who have been fans of the original PEEPS for years but are looking for something a little different. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gourmet Marshmallow Treats:** There is an opportunity for gourmet dessert makers to elevate traditional marshmallows by introducing gourmet flavors and dipping them in high-end chocolate for a luxurious twist. - **Holiday and Event Themed Treats:** Businesses can leverage holidays and events to release timely and limited marshmallow treats, enticing customers who look forward to the holiday season and are willing to indulge in festive desserts. - **Collaboration with Celebrity Chefs:** Partnering with celebrity chefs or food bloggers is an opportunity to showcase unique dessert creations and leverage their following and credibility to reach a wider audience. ### Industries Being Reshaped - **Confectionery:** Innovating with new flavors and chocolate coatings can differentiate marshmallow treats in the market and attract chocolate lovers seeking new and indulgent dessert options. - **Hospitality:** Hotels and restaurants can create exclusive holiday-themed marshmallow desserts to satisfy guests' craving for festive treats and elevate their dining experience for special occasions. - **Event Planning:** Event planners can incorporate holiday-themed marshmallow treats as part of their dessert menu to create a memorable and festive experience for guests and differentiate themselves from competitors. ## Related on Trend Hunter - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md) - [Holiday Themed Marshmallow Treats](https://www.trendhunter.com/trends/holiday-candy.md) - [Festive Marshmallow Candy Products](https://www.trendhunter.com/trends/holiday-products.md) - [Marshmallow-Packed Dessert Lineups](https://www.trendhunter.com/trends/peeps-holiday-marshmallow-line.md) - [Over-the-Top Easter Desserts](https://www.trendhunter.com/trends/easter-beverage.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Customizable Marshmallow Chicks](https://www.trendhunter.com/trends/my-peeps.md)