# Snackable Marshmallow Bites Jet-Puffed Bites Have Fun Flavors Covered in Decadent Toppings By Laura McQuarrie | Published 2021-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-bites References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/18345-kraft-heinz-launches-snackable-jet-puffed-marshmallows) The [Jet](https://www.trendhunter.com/trends/jetpuffed-1)-[Puffed](https://www.trendhunter.com/trends/jet-puffed) brand is expanding with a new line of snacking products that includes marshmallow bites in indulgent varieties like coconut, birthday cake and s'mores. The Jet-Puffed Bites are conveniently snack-sized treats that are wrapped in white, milk or dark chocolate and studded with toasted coconut, rainbow sprinkles or graham cracker crumbs. Ingredients like chocolate, marshmallows and graham crackers are often paired together yet they usually require some assembly from different packages to be put together. The snackable marshmallow treats help to satisfy a desire for [chocolate-covered, texture-rich treats](https://www.trendhunter.com/trends/dark-chocolate-dipped-candy-cane-marshmallows) that are easy to enjoy as desired, especially since the products are packaged in resealable pouches. The indulgent flavors offer more than the experience of a classic or flavored marshmallow, thanks to their rich toppings. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 56% | Activity: 63% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Indulgent Snackable Treats:** There is a trend towards snackable treats that offer indulgent flavors and textures in convenient packaging. - **Combining Classic Flavors:** A trend of combining classic flavors like chocolate, marshmallow and graham cracker to create new treats that appeal to consumers who crave familiar tastes and textures. - **Convenient and Resealable Packaging:** There is a trend towards packaging food products in resealable pouches for convenience and portability. ### Sectors Adopting This - **Snack Foods:** Snack food manufacturers can take advantage of the trend for indulgent, snackable treats that combine classic flavors in convenient, resealable packaging. - **Confectionery:** Confectionery companies can capitalize on the trend for combining classic flavors like chocolate, marshmallow and graham cracker to create new and exciting treats that appeal to consumers. - **Packaging:** Companies in the packaging industry can develop new innovative solutions for packaging food products in resealable pouches to meet the growing demand for convenient and portable snack options. ## Related on Trend Hunter - [Flavor-Filled Bite-Sized Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-filled-marshmallow-bites.md) - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md) - [Holiday-Shaped Marshmallow Products](https://www.trendhunter.com/trends/holiday-shaped-marshmallows.md) - [Holiday Marshmallow Treats](https://www.trendhunter.com/trends/jetpuffed.md) - [Seasonal Marshmallow Flavors](https://www.trendhunter.com/trends/jet-puffed.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Sweet Heart-Shaped Marshmallows](https://www.trendhunter.com/trends/hearts-marshmallows.md) - [Valentine's-Themed Marshmallow Bags](https://www.trendhunter.com/trends/jet-puffed-1.md)