# Sweet Potato S'mores This Jacked Up Marshmallow and Sweet Potato Takes Thanksgiving to a New Level By Alyson Wyers | Published 2014-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshmallow-and-sweet-potato References: [thevulgarchef](http://thevulgarchef.com/2014/07/22/smortato/) If you are into the marshmallow and sweet potato combination, you will love the Smortato. Created by The Vulgar Chef, this concoction consists of smashing a s'more (which is made with a [campfire-melted marshmallow](https://www.trendhunter.com/trends/carvel-2), chocolate and graham crackers) into a baked sweet potato. Epically awesome, this amped up marshmallow and sweet potato recipe will not only take your camping trip to the next level, it also adds a sweet take on a Thanksgiving classic. Described as "nothing fancy here just your average s'mores ingredients all stuffed up in a sweet potato," the Smortato appears to use chocolate syrup rather than chocolate squares. If you don't have access to a campfire, the marshmallow can also be melted in other ways. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 40% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Campfire-inspired Snacks:** Businesses can explore innovative ways to create campfire-inspired snacks that bring new and interesting flavor combinations to classic foods. - **Sweet and Savory Food Mashups:** Opportunities exist for companies to experiment with sweet and savory food mashups, creating unique and exciting flavor profiles. - **Gourmet Camping Food:** Companies can develop gourmet camping food options that appeal to foodies and outdoor enthusiasts alike. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can create new products and menu offerings that incorporate the trend of campfire-inspired snacks and sweet and savory food mashups. - **Outdoor Recreation:** The outdoor recreation industry can take advantage of the trend of gourmet camping food by offering high-end camping food options for outdoor enthusiasts. - **Event Planning:** Event planning companies can utilize the trend of campfire-inspired snacks to create unique and memorable food experiences for their clients. ## Related on Trend Hunter - [Sweet Potato Ice Creams](https://www.trendhunter.com/trends/sweet-potato-marshmallow-brulee.md) - [S'mores-Inspired Dessert Ramens](https://www.trendhunter.com/trends/dessert-ramen.md) - [Scandinavian S'mores Roasters](https://www.trendhunter.com/trends/chefn-sweet-spot-smores-maker.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Nostalgic Camping-Inspired Whiskies](https://www.trendhunter.com/trends/smores-whiskey.md) - [Toasted Marshmallow Bourbons](https://www.trendhunter.com/trends/shmallow-toasted-marshmallow-bourbon.md) - [Premium S'mores Whiskeys](https://www.trendhunter.com/trends/mash-mallow.md) - [High-End Campfire Dessert Kits](https://www.trendhunter.com/trends/campfire-smores-collection.md)