# Co-Branded Athlete Sneakers The Marshawn Lynch x GREATS Sneakers are Approved by the NFL Star By Malika Renee Butss | Published 2015-09-16 | Updated 2015-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marshawn-lynch-x-greats References: [hypebeast](http://hypebeast.com/2015/9/marshawn-lynch-greats-shoe) & [greats](http://www.greats.com/) The Marshawn Lynch x GREATS 'Beast Mode' sneaker is a co-branded masterpiece by the [Seattle Seahawks](https://www.trendhunter.com/trends/ovo-5) running back and the GREATS footwear brand. This impressive sneaker portrays sophistication and sporty style. Though this shoe is set to release on September 20th, 2015, football fans have been given the first look of the already popular shoe. The Marshawn Lynch x GREATS sneaker is the first signature shoe for the [NFL](https://www.trendhunter.com/trends/off-season) titan as well as his first collaboration with the GREATS brand. The 'Beast Mode' sneaker features premium black leather which is complemented by gold accents and a sporty rubber sole. A [bold suede stripe](https://www.trendhunter.com/trends/action-bronson-x-new-balance-992) is branded on the middle of the shoe while the words "Beast Mode" are written in gold towards the heel. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 39% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Sneakers:** Disruptive innovation opportunity: Designing co-branded sneakers that combine the style and athleticism of popular athletes. - **Signature Athlete Shoes:** Disruptive innovation opportunity: Creating signature shoes for high-profile athletes to appeal to their fan base. - **Premium Sneaker Collections:** Disruptive innovation opportunity: Developing premium sneaker collections that feature high-quality materials and unique design elements. ### Sectors Adopting This - **Sports Apparel:** Disruptive innovation opportunity: Collaborating with professional athletes to design and market sports apparel, including sneakers. - **Footwear Manufacturing:** Disruptive innovation opportunity: Partnering with athletes to create innovative and stylish footwear that caters to their specific needs and preferences. - **Branded Fashion Collaborations:** Disruptive innovation opportunity: Forming partnerships between fashion brands and sports figures to create limited-edition, co-branded products that appeal to a wide range of consumers. ## Related on Trend Hunter - [Collaborative Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/field-general.md) - [Rapper-Collaborative Colorful Sneakrs](https://www.trendhunter.com/trends/1906r-sneaker-7.md) - [Football League-Inspired Sneakers](https://www.trendhunter.com/trends/air-max-dn8-sneaker-2.md) - [Athletic Archive Collaborations](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple.md) - [Athlete-Approved Football Boot Designs](https://www.trendhunter.com/trends/football-boot.md) - [Retro-Tinged Revived Football Shoes](https://www.trendhunter.com/trends/field-general-sneaker.md) - [Creature-Inspired Basketball Shoes](https://www.trendhunter.com/trends/allpro-nitro.md) - [Athlete Collaborative Sneaker Series](https://www.trendhunter.com/trends/angel-reese-1.md) - [Textural Collaborative Sneaker Models](https://www.trendhunter.com/trends/field-general-sneaker-1.md)