# Candy Workout Ads This Marshawn Lynch Skittles Commercial Turns Candies into Workout Equipment By Laura McQuarrie | Published 2014-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marshawn-lynch-skittles References: [brandingmagazine](http://www.brandingmagazine.com/2014/09/08/skittles-marshawn-lynch-gears-up-for-nfl-season-with-skittles/) In this Marshawn Lynch [Skittles](https://www.trendhunter.com/trends/skittles-obsessed) commercial, the footballer shows off how he prepares for game day. In the past, Lynch has claimed that Skittles have been a hugely positive part of his football career since childhood, since the candies were offered as a reward for playing well. Now, fans bring the [colorful candies](https://www.trendhunter.com/trends/boost-candy-co) to toss at the player whenever he scores a touchdown. This ad shows Lynch [working out](https://www.trendhunter.com/trends/adidas-you-got-this) with the aid of Skittles, most impressively, lifting hundreds of them over his head in a clear set of weights. Since Skittles have always been a treat that comes after something good that happens during a game, it's fun to see how the Skittles candies can be a part of the process that makes those touchdowns happen. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 15% | Activity: 52% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Candy-enhanced Workouts:** Exploring the integration of candy into fitness routines as a unique motivational tool. - **Athlete-endorsed Food Products:** Harnessing the influence of professional athletes to promote and market food and beverage brands. - **Reward-based Advertising:** Creating marketing campaigns that connect products to rewarding experiences or achievements. ### Industries Being Reshaped - **Fitness and Wellness:** Opportunities to develop fitness products and services that incorporate unconventional motivational elements. - **Food and Beverage:** Exploring partnerships with athletes to endorse and elevate brand visibility for food and beverage companies. - **Marketing and Advertising:** Developing innovative strategies to create emotional connections between products and target audiences. ## Related on Trend Hunter - [Football-Based Chocolate Bar Campaigns](https://www.trendhunter.com/trends/satisfortunes-for-nfl.md) - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md) - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md) - [Candy-Flavored Pre-Workout Supplements](https://www.trendhunter.com/trends/beyond-raw-lit.md) - [Candy-Inspired Performance Energy Drinks](https://www.trendhunter.com/trends/performance-energy-drink1.md) - [Tastebud Training Programs](https://www.trendhunter.com/trends/tastebud-training-program.md) - [Candy-Flavored Energy Drinks](https://www.trendhunter.com/trends/c4-energy-x-skittles.md) - [Muscle Recovery Candy Supplements](https://www.trendhunter.com/trends/muscle-recovery-candy-supplements.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md)