# Online Discounted Department Stores Marshalls Announced It Will Debut Online Stores By Grace Mahas | Published 2019-09-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/marshalls References: [huffingtonpost](https://www.huffingtonpost.ca/entry/marshalls-online-store_l_5d8a5911e4b066c9cda570e1) & [marshalls](https://www.marshalls.ca/en/?gclid=EAIaIQobChMIjZiLluHu5AIVhICfCh07jw0AEAAYASAAEgJk__D_BwE) [Marshalls](https://www.trendhunter.com/trends/the-upgrade-lounge), the discount retailer renowned for its amazing finds, recently announced through its [Instagram](https://www.trendhunter.com/trends/facebook1) account that it will launch its [first-ever online store](https://www.trendhunter.com/trends/storefront-pro). In accordance with its brick-and-mortar stores, Marshalls' online store will offer a variety of products for children, women, men, home, and more. Moreover, consumers can conveniently browse using the brand's mobile shopping feature that "allows shoppers to quickly view and sort product by swiping ‘left or right’ to favorite items and buy or save for later.” Marshalls' new online store will allow customers to find great pieces at a discounted price with the option of returning any items ordered online via mail or at any of its more than 1,000 locations nationwide. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 68% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Online Discounted Department Stores:** Marshalls' launch of its first-ever online store disrupts the traditional retail model and offers customers the convenience of online shopping with discounted prices. ### Sectors Adopting This - **E-commerce:** The growth of online discounted department stores creates opportunities for e-commerce platforms to partner with discount retailers to offer a wider range of products to online shoppers. - **Logistics and Supply Chain:** The expansion of online discounted department stores presents innovative logistics and supply chain opportunities, such as efficient order fulfillment and streamlined returns processes. - **Brick-and-mortar Retail:** Traditional brick-and-mortar retailers can explore collaborations with online discounted department stores to enhance their omnichannel presence and attract price-conscious customers. ## Related on Trend Hunter - [E-Commerce Brick-And-Mortar Launches](https://www.trendhunter.com/trends/online-furniture-company.md) - [Retailer-Branded Airport Lounges](https://www.trendhunter.com/trends/the-upgrade-lounge.md) - [Low Cost E-Commerce Shops](https://www.trendhunter.com/trends/amazon-lowcost-store.md) - [Branded Low-Cost eCommerce Stores](https://www.trendhunter.com/trends/amazon-haul.md) - [Women-Centric Accelerator Programs](https://www.trendhunter.com/trends/the-good-stuff.md) - [Lifestyle Icon-Backed Stores](https://www.trendhunter.com/trends/martha-stewart-is-launching.md) - [Digital Mall Product Directories](https://www.trendhunter.com/trends/westland-mall.md) - [Small-Format Department Stores](https://www.trendhunter.com/trends/smallformat-department-stores.md) - [All-Day Shopping Experiences](https://www.trendhunter.com/trends/maxxinista-express.md)