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# Amplifying Rock Headphones
Marshall Massive Major Pumps up the Volume for Heavy Listening

By Matt Ho | Published 2011-06-21 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/marshall-massive-major
References: [snobtop](http://www.snobtop.com/2011/06/marshall-headphones-the-major-2011/) & [marshallheadphones](http://www.marshallheadphones.com/product/major)

It's no secret that [Marshall](https://www.trendhunter.com/trends/marshall-1) has entered into the headphone business. Having two models out already, meet the latest edition to the family: the Marshall Massive Major.

With the Marshall Massive Major, the company has gone for the ear muff style. Those who already own a Marshall product will be happy to see that the headband uses the exact same vinyl material that makes up the amp. Specs-wise, the frequency response is at 20-20kHz, 15mW rate input power with a maximum of 20mW. These are cellphone compatible if you're the type who uses a smartphone as the primary MP3 player. Another useful feature is that the Massive Major can be [folded for easy storage](https://www.trendhunter.com/trends/marshall-heston) when you're not using them.

Marshall's has had a solid reputation over the years as one of the most dominant [guitar amp manufacturers](https://www.trendhunter.com/trends/marshall-bromley-750). It'll be exciting to see how they'll evolve in the headphones department.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 78% | Activity: 31% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Key Themes Behind This Trend

- **Vinyl-inspired Headphones:** Disruptive innovation opportunity: Create vinyl-inspired headphones that appeal to music enthusiasts and collectors.
- **Foldable Headphones:** Disruptive innovation opportunity: Develop foldable headphones for easy storage and portability.
- **Guitar Amp Manufacturers in Headphone Business:** Disruptive innovation opportunity: Explore opportunities for guitar amp manufacturers to enter the headphone market and leverage their brand reputation.

### Where This Applies

- **Audio Equipment Manufacturing:** Disruptive innovation opportunity: Audio equipment manufacturers can expand their product line to include vinyl-inspired headphones and foldable headphones.
- **Music Merchandise:** Disruptive innovation opportunity: Music merchandise companies can collaborate with headphone manufacturers to create vinyl-inspired headphones featuring popular bands and artists.
- **Consumer Electronics Retail:** Disruptive innovation opportunity: Consumer electronics retailers can partner with guitar amp manufacturers to introduce their headphone products to a broader audience.

## Related on Trend Hunter

- [Sleek Modern Earbuds](https://www.trendhunter.com/trends/marshall-1.md)
- [Textural Bass-Heavy Headphones](https://www.trendhunter.com/trends/marshall-motif-ii-anc-earbuds.md)
- [Sustainable Low-Impact Headphones](https://www.trendhunter.com/trends/house-of-marley-1.md)
- [Brand-Honoring ANC Earbuds](https://www.trendhunter.com/trends/marshall-diamond-jubilee-edition-motif-earbuds.md)
- [High-End Vintage-Inspired Headphones](https://www.trendhunter.com/trends/master-dynamic-mh40-v2.md)
- [Optimized Heavy Metal Headphones](https://www.trendhunter.com/trends/heavys-headphones.md)
- [Massive Party Speakers](https://www.trendhunter.com/trends/bromley-750.md)
- [Guitar Amp-Inspired Party Speakers](https://www.trendhunter.com/trends/marshall-bromley-750.md)
- [Premium Wireless Bluetooth Speakers](https://www.trendhunter.com/trends/emberton-iii.md)
