# Whipped Multitasking Primers The Vegan-Friendly Marsh Mellow Primer Creates a Soft-Focus Finish By Laura McQuarrie | Published 2020-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marsh-mellow-primer References: [allure](https://www.allure.com/gallery/new-drugstore-beauty-makeup-hair-skin-products-2021/) & [nyxcosmetics](https://www.nyxcosmetics.com/new/the-marshmellow-smoothing-primer/NYX_938.html) The Marsh Mellow Primer by [NYX Cosmetics](https://www.trendhunter.com/trends/smushy-matte-lip-balm) is a 10-in-one multitasking primer that prominently features marshmallow root extract and a unique [soft whipped texture](https://www.trendhunter.com/trends/blurry-pudding-pot). The smoothing primer is suitable for all skin tones and dries to create a transparent, soft-focus finish on the skin. The primer is not only effective for [smoothing the skin](https://www.trendhunter.com/trends/conceal-perfect-blur-out-smoothing-primer) but also fotening, hydrating, soothing, evening out the skintone, minimizing texture and extending the life of makeup. The formula is entirely vegan-friendly and can be applied with the companion Marsh Mellow Blender sponge for a fun way to create a flawless finish. Thanks to the product's numerous benefits, it can be used as a standalone product on natural skin or with makeup. Image Credit: NYX ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 60% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multitasking Primers:** The Marsh Mellow Primer showcases the potential for multitasking primers that offer multiple benefits in one product. - **Soft-focus Finish:** The transparent, soft-focus finish provided by the Marsh Mellow Primer highlights the demand for products that create a blurred, flawless effect on the skin. - **Vegan-friendly Cosmetics:** The entirely vegan-friendly formula of the Marsh Mellow Primer taps into the growing trend of consumers seeking cruelty-free and sustainable beauty options. ### Industries Being Reshaped - **Cosmetics:** The Marsh Mellow Primer demonstrates the potential for innovative formulations and textures in the cosmetics industry. - **Skincare:** The moisturizing and soothing properties of the Marsh Mellow Primer highlight opportunities for disruptive innovation in the skincare industry. - **Beauty Tools:** The companion Marsh Mellow Blender sponge exemplifies the potential for innovative beauty tools that enhance the application and finish of cosmetic products. ## Related on Trend Hunter - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Blurring Primer Sticks](https://www.trendhunter.com/trends/pdrn-spirulina-poreless-primer.md) - [Blurring Primer Sunscreens](https://www.trendhunter.com/trends/blurscreen.md) - [Soft-Blur Priming Moisturizers](https://www.trendhunter.com/trends/great-skin-priming-moisturizer.md) - [Active Ingredient Makeup Primers](https://www.trendhunter.com/trends/conceal-perfect-blur-out-smoothing-primer.md) - [Oil-Free Primer Formulas](https://www.trendhunter.com/trends/smashbox-cosmetics.md) - [Hydrating Cooling Primer Sticks](https://www.trendhunter.com/trends/cooling-primer-stick.md)