# Danish-Inspired Rotating Lamps kaschkasch and HAY Collaborate on the Marselis Lamp Series By Amy Duong | Published 2018-04-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/marselis References: [design-milk](https://design-milk.com/kaschkasch-collaborates-with-hay-on-the-marselis-floor-and-table-lamp/) & [hay.dk](https://hay.dk/) Design studio kaschkasch works in collaboration with HAY to create the Marselis lighting series. The labels draw inspiration from [Danish streets](https://www.trendhunter.com/trends/vl-45-radiohus), delivering a [floor lamp and a table lamp](https://www.trendhunter.com/trends/little-lebow-table-lamp) resembling streetlights. The head of the lamp boasts a circular shape so it can rotate around, and have [controlled light direction](https://www.trendhunter.com/trends/tangent-lamp) vertically. The stem of the lamp is also rotational on top of the base, so it can change directional illumination from there as well. The light is planted on top of a tilted circular foundation that allows users to have the choice of emitting indirect light or direct spotlight. On the back of the circular piece, there is a light switch that allows users to control how dim or bright the light gets. The body of the lamp is constructed from cast aluminum and finished in a powder coat. The flat panel is encased within an injection molded polycarbonate opalescent lens. Image Credit: [merrild studios](https://merrildstudios.com/) ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 92% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Rotating Lamps:** The trend towards rotating lamps allows for controlled light direction and innovative designs. - **Danish-inspired Lighting:** Designs inspired by Danish streets create a unique and modern style for lighting. - **Adjustable Lighting:** The ability to control brightness and spotlight direction allows for personalized lighting experiences. ### Sectors Adopting This - **Interior Design:** Innovative lamps and lighting designs can enhance interior design and improve the aesthetics of homes and businesses. - **Home Furnishing:** Adjustable lighting options create opportunities for innovation in the home furnishing industry. - **Lighting Manufacturing:** New materials and design elements for lamps and lighting products can disrupt the lighting manufacturing industry. ## Related on Trend Hunter - [Architecturally Inspired Lighting Capsules](https://www.trendhunter.com/trends/fall-2022-lighting.md) - [Sculptural Hand-Blown Table Lamps](https://www.trendhunter.com/trends/parade-table-lamp.md) - [Street Light-Inspired Floor Lamps](https://www.trendhunter.com/trends/standing-lamp-marble.md) - [Shifting Industrial Illuminators](https://www.trendhunter.com/trends/pivoting-lamps-collection.md) - [Sculptural Metal Lighting](https://www.trendhunter.com/trends/polyshape.md) - [Sculptural Lunar Lighting Solutions](https://www.trendhunter.com/trends/moonsetter-floor-lamp.md) - [Reversible Glass Table Lamps](https://www.trendhunter.com/trends/jal.md) - [Compact Geometric Portable Lamps](https://www.trendhunter.com/trends/pivot-lamp.md) - [Elegant Axis-Mounted Lamps](https://www.trendhunter.com/trends/pendulum-lamp.md)