# Texture-Driven Chocolate Bars Mars Wrigley Crispy Rolls Come in Twix and Bounty Varieties By Michael Hemsworth | Published 2025-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mars-wrigley-crispy-rolls References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/mars-wrigley-rolls-out-nostalgic-milky-way-crispy-29-01-2025/) & [mars](https://www.mars.com/our-brands/mars-snacking)  The [Mars Wrigley](https://www.trendhunter.com/trends/twix-bits) [Crispy](https://www.trendhunter.com/trends/garlic-parmesan-ranch-crispy-tender-wrap) Rolls are a treat range arriving from the brand in the UK as a texture-driven chocolate product that responds to increasing consumer calls for new product developments. The product range includes the Bounty Crispy Rolls, Twix Crispy Rolls and the returning [Milky](https://www.trendhunter.com/trends/milky-way-ice-cream) Way Crispy Rolls, which each feature their respective candy bar profile with a crispy texture in the spotlight. The treats each come with two servings in each pack that are also well-suited for convenient enjoyment of the house given their stick-style format. Twix Brand Manager Lauren Godfrey spoke on the Mars Wrigley Crispy Rolls saying, "This range features well-known and loved brands from the Mars Wrigley portfolio, tapping into shopper demand for varying textures and flavours, and is sure to drive excitement and enjoyment within confectionery aisles.” ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 90% | Activity: 95% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Texture-driven Confections:** With an emphasis on varied textures, chocolate bars are evolving to meet consumer demand for multi-sensory experiences. - **Portion-controlled Indulgences:** Double-serving packs offer a balanced approach to indulgence, appealing to health-conscious consumers seeking moderation. - **Nostalgic Reimagining:** Beloved candy bars are being reinvented with textural twists, targeting nostalgic consumers eager for familiar flavors with a novel aspect. ### Sectors Adopting This - **Confectionery:** The industry is innovating by introducing textured variations to classic products, aiming to attract a broader range of consumers. - **Snacking and Convenience Foods:** This industry sees potential in easily portioned snacks that cater to consumers' busy lifestyles while offering a satisfying treat. - **Food Packaging:** Innovative stick-style packaging highlights opportunities for intuitive design that facilitates on-the-go snacking without compromising experience. ## Related on Trend Hunter - [Crispy Candy Bar Biscuits](https://www.trendhunter.com/trends/twix-secret-centre-biscuits.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Candy Bar-Inspired Ice Creams](https://www.trendhunter.com/trends/twix-ice-cream-cones.md) - [Chocolate-Branded Bakery Treats](https://www.trendhunter.com/trends/instore-bakery-treats.md) - [Bakery-Inspired Chocolate Products](https://www.trendhunter.com/trends/nestl-confectionery.md) - [Snacking-Friendly Cookie Bar Bites](https://www.trendhunter.com/trends/twix-bits.md) - [Crispy Cereal Chocolate Treats](https://www.trendhunter.com/trends/milkybar-crunchy-pops.md) - [Textural Ice Cream Treats](https://www.trendhunter.com/trends/cadbury-ice-cream-range.md) - [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md)