# Seasonally Shaped Springtime Treats The Mars Wrigley 2023 Easter Range is Expansive By Michael Hemsworth | Published 2022-12-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mars-wrigley-2023-easter References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/new-products-unveiled-for-mars-wrigley-easter-portfolio-16-12-2022/) & [mars](https://www.mars.com/made-by-mars/mars-wrigley)  The Mars Wrigley 2023 Easter range has been unveiled well-ahead of the springtime occasion to provide businesses and consumers alike a sneak peek into what they can expect to enjoy when winter is over. The range includes [M&M's](https://www.trendhunter.com/trends/mars-wrigley-christmas-products) Easter Shapes and Speckled Eggs along with the [Maltesers Bunny](https://www.trendhunter.com/trends/mars-wrigley-easter-2025) and Orange Bunny, while several options from [Galaxy](https://www.trendhunter.com/trends/mars-wrigley-easter-2024-range) will also be debuted. Each of the products build on the success of different consumer preferences with returning favorites tapping into preferences for repeat purchases and the new varieties targeting shoppers seeking out something fresh. The Mars Wrigley 2023 Easter range is packed with items that go from entry-level to luxury, which further taps into different consumer preferences and shopper needs. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 35% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Treats Expansions:** Expanding seasonal offerings is an opportunity for companies to tap into consumer preferences and encourage repeat purchases. - **Targeted Product Varieties:** Offering new and targeted product varieties can entice shoppers seeking fresh options. - **Entry-level to Luxury Offerings:** Providing a range of product options at different price points can attract consumers with varying budgets. ### Where This Applies - **Food and Beverage Industry:** Companies within the food and beverage industry can benefit from expanding their seasonal offerings and incorporating targeted product varieties. - **Retail Industry:** Retailers can benefit from carrying a wide range of seasonal products at varying price points to attract a diverse range of shoppers. - **Marketing and Advertising Industry:** Marketing and advertising firms can help businesses capitalize on consumer preferences by highlighting the value of their seasonal products and promoting targeted product varieties. ## Related on Trend Hunter - [Elevated Easter Treat Lineups](https://www.trendhunter.com/trends/mars-wrigley-easter-2025.md) - [Expansive Easter Product Ranges](https://www.trendhunter.com/trends/mars-wrigley-easter-2024-range.md) - [Easter Treat Ranges](https://www.trendhunter.com/trends/easter-2025-range.md) - [Charming Springtime Chocolates](https://www.trendhunter.com/trends/new-easter-products.md) - [Expansive Easter Candy Ranges](https://www.trendhunter.com/trends/nestl-confectionery-easter-season-2025.md) - [Contemporary Springtime Easter Treats](https://www.trendhunter.com/trends/lindt-easter-range.md) - [Seasonal Springtime Chocolate Ranges](https://www.trendhunter.com/trends/the-hershey-company-easter.md) - [Easter-Branded Snack Ranges](https://www.trendhunter.com/trends/2026-easter-product-line.md) - [Nutty Easter Chocolate Ranges](https://www.trendhunter.com/trends/lindt-2026-easter-collection.md)