# People-Pet Treat Packs The Mars Tails & Treating Pack Spoils Humans, Dogs and Cats By Laura McQuarrie | Published 2025-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mars-tails-treating-pack References: [mars](https://www.mars.com/news-and-stories/press-releases-statements/mars-halloween-pack-unites-family-friends-pets) & [marstailsandtreating](http://www.marstailsandtreating.com)  A new generation of pet parents sees their pets as family and is invested in including them in seasonal celebrations, and the [Mars Tails](https://www.trendhunter.com/trends/national-dog-days) & Treating Pack recognizes this. According to a survey conducted on [Mars'](https://www.trendhunter.com/trends/cesar-restaurant-weekend) behalf, 43% of United States pet owners are planning to involve pets in their Halloween festivities this year. As such, Mars Tails & Treating Packs were put together to spoil both people and pets. Now available online, while supplies last, these curated packs can be picked up for $10.31—a playful reference to October 31st—and they contain bags of shareable [M&M's](https://www.trendhunter.com/trends/mars-2024-holiday-gift-guide), full-size Snickers candy bars and a seasonal recipe card for people, and for pets, dental treats, lickable spoon treats for cats and savory sauce for dogs. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 77% | Activity: 83% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Pet-centric Family Products:** An increasing number of consumers are embracing pet-inclusive products that treat pets as integral members of the family, highlighting opportunities for brands to create multi-species experience bundles. - **Seasonal Celebration Inclusivity:** As consumers aim to include pets in traditional human holidays, there is an emerging trend towards developing festive products that cater to both pet and human tastes, fostering deeper emotional connections. - **Personalized Treat Solutions:** The rise of customized treat packs that address the specific needs and preferences of both people and their pets signifies a move towards more personalized and diverse product offerings. ### Industries Being Reshaped - **Pet Food and Treats:** The pet food industry is being disrupted by innovative products that blend human and pet snack offerings, elevating the market's appeal to pet owners seeking shared enjoyment experiences. - **Subscription and E-commerce:** Subscription services and online platforms stand to benefit from the growing demand for bundled and seasonal pet-inclusive products, streamlining access and convenience for consumers. - **Confectionery:** Confectionery brands have an opportunity to expand their market by creating dual-purpose treats that cater to both human and pet consumers, tapping into celebrations and shared experiences. ## Related on Trend Hunter - [Dog-Friendly Treat Packs](https://www.trendhunter.com/trends/national-dog-days.md) - [Halloween-Themed Pet Product Collections](https://www.trendhunter.com/trends/petsmart-thrills-chills.md) - [Spooky Single-Ingredient Treats](https://www.trendhunter.com/trends/halloweenthemed-cat-treats.md) - [Humorous Pet-Centric Halloween Lines](https://www.trendhunter.com/trends/thrills-chills.md) - [Texture-Packed Halloween Candies](https://www.trendhunter.com/trends/2026-mars-halloween.md) - [Halloween-Inspired Snacks](https://www.trendhunter.com/trends/halloween-lineup.md) - [High-Quality Halloween Pet Foods](https://www.trendhunter.com/trends/halloween-pet-foods.md) - [Halloween-Themed Pet Collections](https://www.trendhunter.com/trends/petsmart3.md) - [Canine-Friendly Sporting Events](https://www.trendhunter.com/trends/caninefriendly-sporting-events.md)