# Resilient Cocoa Plant Partnerships Mars and Pairwise Partnered to Combat the Cocoa Crisis By Michael Hemsworth | Published 2025-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mars-and-pairwise References: [foodbev](https://www.foodbev.com/news/mars-and-pairwise-harness-gene-editing-to-combat-cocoa-crisis) & [mars](https://www.mars.com/en-ca)  [Mars and Pairwise](https://www.trendhunter.com/trends/cocoa-cardboard) have partnered to combat the continuing global [cocoa crisis](https://www.trendhunter.com/trends/nextcoa) by leveraging the latter brand's gene-editing technology. The partnership will see Mars utilizing the CRISPR technology from Pairwise, which is a gene-editing tool to precisely alter the DNA sequences of cocoa plants to help them become more resilient in the face of challenging environmental conditions. The partnership could support the development of cocoa plant varieties that are capable of withstanding adverse conditions they wouldn't otherwise be able to tolerate. The Mars and Pairwise partnership could help to greatly reduce the amount of time to breed resilient plant varieties, which traditionally takes decades and can be unpredictable in terms of results. The announcement comes as an important time when regulations surrounding genetically modified organisms (GMOs) are in flux, particularly in the [European Union](https://www.trendhunter.com/trends/cellcultured-cocoa). ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 22% | Activity: 25% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Crispr-enhanced Agriculture:** By using CRISPR technology to create more resilient crops, agricultural practices can become more sustainable and efficient. - **Climate-resilient Crop Development:** Developing crops that can withstand adverse environmental conditions is increasingly crucial due to climate change. - **Gmos and Regulatory Changes:** As GMO regulations evolve, there is potential for innovative gene-editing solutions to transform agricultural industries. ### Sectors Adopting This - **Agricultural Biotechnology:** This industry stands at the forefront of utilizing gene-editing technologies to enhance crop resilience and yield. - **Sustainable Food Production:** Advancements in resilient crop strains are vital in ensuring sustainable food supplies in the face of climate change. - **Genomic Research and Development:** This field focuses on pushing the boundaries of biotechnology through precise DNA editing for various applications. ## Related on Trend Hunter - [Cocoa-Free Chocolate Partnerships](https://www.trendhunter.com/trends/barry-callebaut-and-planet-a-foods.md) - [Sustainable Cacao Partnerships](https://www.trendhunter.com/trends/cargill-and-kokomodo.md) - [Sustainable Alt Chocolates](https://www.trendhunter.com/trends/seminal-biosciences.md) - [Sustainable Cocoa Cell Chocolates](https://www.trendhunter.com/trends/cellcultured-chocolate-bar.md) - [Cocoa Bean-Based Display Units](https://www.trendhunter.com/trends/cocoa-cardboard.md) - [Fermented Malt Cocoa Alternatives](https://www.trendhunter.com/trends/soufflet-malt-and-ferments-du-futur.md) - [Sustainable Coffee Production Partnerships](https://www.trendhunter.com/trends/brevel-and-coffeesai.md) - [AI-Powered Potato Crop Programs](https://www.trendhunter.com/trends/mccain-foods-and-ceres-ai.md) - [Cell-Cultured Cocoa Bars](https://www.trendhunter.com/trends/cellcultured-cocoa.md)