# Festive Candy Gifting Ranges Mars 2024 Holiday Gift Guide Includes a Variety of Tasty Treats By Michael Hemsworth | Published 2024-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mars-2024-holiday-gift-guide References: [snackandbakery](https://www.snackandbakery.com/articles/112463-mars-releases-slew-of-lto-holiday-treats) & [mms](http://mms.com/)  The [Mars](https://www.trendhunter.com/trends/easter-2025-range) 2024 Holiday Gift [Guide](https://www.trendhunter.com/trends/hyatt-wedding-guide) has been unveiled by the brand exclusively online to provide consumers with a range of items to peruse now that Halloween is over and the holiday season will soon be upon us. The product range puts the Mars 2024 [Advent Calendar](https://www.trendhunter.com/trends/whitebox-cocktails-advent-calendar) in the spotlight that features treats from M&M's Skittles, Twix and more. The brand is also showcasing the M&M's Toasty Holiday Peanut treats, M&M's Holiday Mint, Snickers Trees and Dove Dark Chocolate Holiday Mint, which each have a price point of around $5. The Mars 2024 Holiday Gift Guide comes as part of the brand's initiative to provide consumers with a simple way to take care of their gifting needs with some tried-and-true treats this holiday season. Image Credit: Mars ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 78% | Activity: 78% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Advent-themed Confectioneries:** Advent-themed confectioneries present a cultural blend of tradition and modern tastes, appealing especially to festive consumers seeking nostalgic yet novel holiday experiences. - **Flavor-pairing Innovations:** The inclusion of flavored variations like M&M's Holiday Mint highlights a growing trend in combining beloved taste profiles to create fresh, appealing festive offerings. - **Exclusive Online Gift Guides:** The shift to exclusively online gift guides reflects a move towards digital-first strategies to engage tech-savvy consumers who prefer online holiday shopping. ### Who This Affects Most - **Seasonal Confectionery:** Seasonal confectionery products leverage holiday-specific demand cycles to boost limited-time sales and create urgency among consumers. - **E-commerce Platforms:** The rise of exclusive online gift guides spotlights the crucial role of advanced e-commerce platforms in meeting holiday shopping needs. - **Consumer Packaged Goods (CPG):** Within the CPG industry, holiday-specific product ranges cater to the festive market, capitalizing on seasonal buying habits to drive brand loyalty and sales. ## Related on Trend Hunter - [Gifting-Ready Chocolate Products](https://www.trendhunter.com/trends/2023-christmas-collection.md) - [Festively Inspired Snack Candies](https://www.trendhunter.com/trends/mars-wrigley-christmas-products.md) - [Easter Treat Ranges](https://www.trendhunter.com/trends/easter-2025-range.md) - [Small-Batch Seasonal Treat Ranges](https://www.trendhunter.com/trends/ethel-m-chocolates.md) - [Elevated Easter Treat Lineups](https://www.trendhunter.com/trends/mars-wrigley-easter-2025.md) - [Richly Flavored Holiday Candies](https://www.trendhunter.com/trends/mars-chocolate-products.md) - [Expansive Valentine's Treat Ranges](https://www.trendhunter.com/trends/mars-valentines-day.md) - [Seasonally Shaped Springtime Treats](https://www.trendhunter.com/trends/mars-wrigley-2023-easter.md) - [Expansive Halloween Candy Collections](https://www.trendhunter.com/trends/2023-halloween-candies.md)