# Romantic Burger Ads The Jack in the Box 'Marry Bacon' Super Bowl Ad is Crispy and Cute By Michael Hines | Published 2012-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marry-bacon-super-bowl-ad References: [thatsnerdalicious](http://www.thatsnerdalicious.com/bacon/jack-in-the-box-wants-you-to-marry-their-bacon-shake-and-blt-cheeseburger/) & [marrybacon](http://www.marrybacon.com/) Jack in the Box is making its love of bacon official with the new 'Marry Bacon' Super Bowl ad. The fast food chain is airing a regional Super Bowl ad to promote its new BLT Cheeseburger and bacon shake. The ad features a man totally in love with a strip of bacon. Jack in the Box isn't just stopping with a simple Super Bowl commercial. They have also launched a website where you can create a virtual bacon baby and buy a bacon tuxedo shirt. Jack in the Box is known for its hilarious and sometimes suggestive advertising. The 'Marry Bacon' Super Bowl ad falls in the category of the former, thankfully. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 43% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Food Advertising Humor:** Food industry businesses could benefit from using humor in their advertising to stand out and create positive associations. - **Nostalgia Marketing:** Companies in various industries could tap into nostalgia marketing by incorporating popular cultural references from the past to connect with customers emotionally and create memorable experiences. - **Virtual Merchandise:** Businesses could create online stores or virtual experiences, as Jack in the Box did with their virtual bacon baby and bacon tuxedo shirt, to engage with customers in new and creative ways. ### Sectors Adopting This - **Fast Food:** Fast food chains could incorporate humor into their advertising campaigns to differentiate themselves and create more memorable experiences for customers. - **Fashion Apparel:** Companies in the fashion industry could experiment with themed or novelty clothing, like a bacon tuxedo shirt, to appeal to consumers looking for unique and playful fashion options. - **Marketing & Advertising:** Marketing agencies could explore incorporating nostalgia or humor into their clients' campaigns to create more impactful and memorable advertising strategies. ## Related on Trend Hunter - [Sauce-Covered Smash Burgers](https://www.trendhunter.com/trends/smashed-jack.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Double Sourdough Bun Burgers](https://www.trendhunter.com/trends/double-bacon-sourdough-jack.md) - [Smoky Double Cheeseburgers](https://www.trendhunter.com/trends/smoke-show-cheeseburgers.md) - [Anniversary-Honoring QSR Campaigns](https://www.trendhunter.com/trends/jack-in-the-box-75th-anniversary.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Premium Steakhouse-Inspired Burgers](https://www.trendhunter.com/trends/all-american-ribeye-steakhouse-burgers.md) - [Anniversary QSR Burger Deals](https://www.trendhunter.com/trends/jack-in-the-box-jumbo-jack-promotion.md) - [Hearty Bacon-Packed Burgers](https://www.trendhunter.com/trends/whole-lotta-bacon-burger-1.md)