# Next-Gen Hotel Concepts The Marriott Irvine Spectrum Showcases New Hotel Innovations By Laura McQuarrie | Published 2018-04-06 | World Source: Trend Hunter, https://www.trendhunter.com/trends/marriott-irvine-spectrum References: [travelweekly](http://www.travelweekly.com/Travel-News/Hotel-News/Marriott-hotel-in-Irvine-California-showcases-next-gen-brand-innovations) & [instagram](https://instagram.com/p/Bg2FXRxH3nj/?utm_source=ig_embed) The [Marriott Irvine Spectrum](https://www.trendhunter.com/trends/vacation-roulette) is an innovative new space from [Marriott International](https://www.trendhunter.com/trends/aloft-hotels) that explores many next-generation concepts from the brand. In the hotel space, Marriott is testing a Bluetooth-activated key card with its rewards members, so that staff members are able to greet the guests by name. This system ultimately also has the potential to be used to provide other pertinent information on guests during their stay, such as if they are celebrating a special occasion, or if they have special dietary needs. The Marriott Irvine Spectrum also boasts a farm-to-table restaurant with communal seating, a rooftop bar that permits app-powered mobile ordering and even a virtual reality experience that helps guests experience and provide feedback for new hotel concepts. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Bluetooth-activated Key Cards:** Disruptive innovation opportunity for hotels to provide personalized and customized experiences for guests using Bluetooth-activated key cards. - **Farm-to-table Dining:** Disruptive innovation opportunity for restaurants to adopt sustainable and locally sourced farm-to-table dining experiences. - **Virtual Reality Experiences:** Disruptive innovation opportunity for hospitality industry to enhance guest experiences by using virtual reality technology. ### Where This Applies - **Hospitality:** Disruptive innovation opportunity for hotels to implement next-gen concepts and technologies to enhance guest experiences. - **Restaurant:** Disruptive innovation opportunity for restaurants to adopt innovative dining experiences and technologies like farm-to-table. - **Technology:** Disruptive innovation opportunity for technology companies to develop virtual reality solutions for the hospitality industry. ## Related on Trend Hunter - [Game-Inspired Hotel Experiences](https://www.trendhunter.com/trends/vacation-roulette.md) - [India-Based Luxury Hotel Concepts](https://www.trendhunter.com/trends/series-by-marriott.md) - [Experiential Hotel Concepts](https://www.trendhunter.com/trends/moxy-montreal-downtown.md) - [DIY-Style Vacation Offerings](https://www.trendhunter.com/trends/diystyle-vacation.md) - [Gamified Hotel Campaigns](https://www.trendhunter.com/trends/moxy-universe-play-beyond.md) - [Post-Pandemic Hotel Breakfasts](https://www.trendhunter.com/trends/aloft-hotels.md) - [Wellness Hospitality Series](https://www.trendhunter.com/trends/luxury-wellbeing-series-2025.md) - [Adventure Destination Platforms](https://www.trendhunter.com/trends/marriott-bonvoy-outdoors.md) - [Musical Vacation Rentals](https://www.trendhunter.com/trends/marriott-bonvoy-1.md)