# Candied Gangster Lookbooks The Married to the MOB SS 2012 Editorial is Spunky and Sweet By Sophia Pelka | Published 2012-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/married-to-the-mob3 References: [juicy.mashkulture.net](http://juicy.mashkulture.net/english/2012/02/29/married-to-the-mob-2012-spring-lookbook/) & [mttmnyc](http://mttmnyc.com/fame/) The Married to the MOB SS 2012 lookbook is a juxtaposition of hard attitude and sweet baby-girl appeal. The apparel is street-savvy, with phrasing like 'Most Official Bitches 2012' and 'Get Off My D**k.' The model is thuggin' with an oversized gummy bear and bubblegum-pink walls, her fierce expression stunning and intimidating. Married to the MOB is a New York-based street wear company started in 2004 by Leah McSweeney. She was inspired by the attitude of most street apparel, but noticed an apparent lack of female influence in the field. She started the line, catering it to women with edge; for those who could hold their own like a man, if not better than a man. While tough and strong, the company also reflects the elegance of a lady. The brand has been featured in such major name publications as [Nylon](https://www.trendhunter.com/trends/visvim-all-tote), [Vogue](https://www.trendhunter.com/trends/forever-care) and [Elle](https://www.trendhunter.com/trends/ksubi-by-elle-collection). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Street-savvy Apparel:** Opportunity for brands to create street wear with edgy and bold phrases to cater to the female market. - **Juxtaposition of Hard and Soft:** Potential for fashion companies to blend tough and feminine elements to create unique and attention-grabbing looks. - **Female-centric Street Wear:** Opportunity for more female-focused street wear brands to emerge and fill the gap in the market. ### Sectors Adopting This - **Fashion:** The fashion industry can explore disruptive innovation by combining street wear and femininity in their designs. - **Apparel:** Apparel companies have the chance to cater to the female market by producing edgy garments with bold phrases. - **Street Wear:** Street wear brands can embrace and highlight the female perspective in their designs and marketing strategies. ## Related on Trend Hunter - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Whimsical Women-Owned Cannabis Brands](https://www.trendhunter.com/trends/womenowned-cannabis-brand.md) - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md)