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# Dating Sites For Cheaters
'The Ashley Madison Agency' For Married People

By Tinkalicious | Published 2008-11-17 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/married-dating-affair-agency
References: [ashleymadison](http://www.ashleymadison.com/) & [ashleymadison](http://www.ashleymadison.com/)

As difficult as it is to imagine that this would even be an option, let alone become popular, with almost three million members, The Ashley Madison Agency knows something I certainly don’t.

Their motto, "Life is Short, Have an Affair," seems to be the edict of an awful lot of married people, if the popularity of their site is anything to go by.

The following pitch might have you wondering if you are missing out:

*"Feeling neglected and in need of some excitement? You came to the right place. Ashley Madison is the world’s #1 [Married Dating service](https://www.trendhunter.com/trends/marriage-mate) specifically for ATTACHED men and women who are looking to have an [Extra-marital Affair](https://www.trendhunter.com/trends/deleteme)."*

While I am no prude, it is hard to imagine so many people would be participating in such shenanigans, but what do I know? The world is a strange and fascinating place.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 71% | Activity: 95% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Affair Dating:** Disruptive innovation opportunity: Creating a secure and discreet online platform for individuals seeking extramarital affairs.
- **Married Dating Services:** Disruptive innovation opportunity: Developing specialized dating services catering specifically to married individuals.
- **Discreet Relationships:** Disruptive innovation opportunity: Designing innovative ways for individuals to engage in secret relationships without being detected.

### Industries Being Reshaped

- **Online Dating:** Disruptive innovation opportunity: Incorporating advanced privacy and security features into online dating platforms.
- **Technology:** Disruptive innovation opportunity: Creating new technologies to facilitate discreet communication and interactions between individuals.
- **Relationship Counseling:** Disruptive innovation opportunity: Offering specialized counseling services for couples navigating the challenges of extramarital affairs.

## Related on Trend Hunter

- [Limited-Time Dating Sites](https://www.trendhunter.com/trends/eat-cute.md)
- [Professional-Focused Dating Apps](https://www.trendhunter.com/trends/lady-matchmaker.md)
- [Mature Dating Applications](https://www.trendhunter.com/trends/stir.md)
- [Dating Site-Launched Group Chatrooms](https://www.trendhunter.com/trends/group-chatroom.md)
- [Sexless Social Apps](https://www.trendhunter.com/trends/sexless-social-app.md)
- [Personalized Digital Dating Rooms](https://www.trendhunter.com/trends/virtual-spaces-for-singles.md)
- [Couple Friendship-Focused Apps](https://www.trendhunter.com/trends/doubles-social.md)
- [Matchmaking Dating Apps](https://www.trendhunter.com/trends/cheers-dating-app.md)
- [Bespoke Dating Experiences](https://www.trendhunter.com/trends/1-million-matchmaking.md)
