# Traction-Centric Basketball Shoes adidas' Marquee BOOST Shoes Feature Intricate Embroidery By Amy Duong | Published 2018-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marquee-boost References: [hypebeast](https://hypebeast.com/2018/11/adidas-marquee-boost-release-date-john-wall-kristaps-porzingis) & [adidas](https://www.adidas.com/us) Sportswear label [adidas](https://www.trendhunter.com/trends/court-boost) introduced the new [Marquee](https://www.trendhunter.com/trends/martha-stewart-2) BOOST sneakers as a [basketball-informed silhouette](https://www.trendhunter.com/trends/basketball-sneaker-1) with both high and low-cut options. The new footwear series is offered in a selection of colorways that feature special edition iterations from athletes John Wall and Kristaps Porzingis. The sneakers are constructed from a blend of mesh and nylon materials throughout the uppers -- this leaves space for a plethora of different colors and patterning. There are branding details over the side in the form of adidas' signature stripes with additional details including a ribbing tongue tab, cushioned ankle collar and embroidered trim. The silhouette is rounded out with a full-length signature BOOST midsole and a special accent over the forefoot that transfers over towards the mudguard. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 68% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Customizable Basketball Shoes:** Opportunity for sports brands to offer basketball shoes with customizable colors, patterns, and branding details. - **Athlete Collaboration Sneakers:** Brands can collaborate with athletes to release special edition sneakers, creating a unique selling point for sports footwear. - **Innovative Materials in Sportswear:** Opportunity to explore the use of mesh, nylon, and embroidery in the construction of sports footwear and apparel. ### Who This Affects Most - **Sports Footwear:** Brands in the sports footwear industry can leverage the customization trend to offer unique and personalized basketball shoe options. - **Sportswear Apparel:** Companies in the sportswear apparel industry can experiment with innovative materials like mesh and nylon to create new designs and features. - **Athlete Merchandise:** Opportunity for brands to collaborate with athletes and create exclusive sneaker collections to cater to their fanbase. ## Related on Trend Hunter - [Designer-Backed Low-Cut Sneakers](https://www.trendhunter.com/trends/court-boost.md) - [Striking Basketball Footwear](https://www.trendhunter.com/trends/anthony-edwards-2.md) - [Rounded Heel Lifestyle Sneakers](https://www.trendhunter.com/trends/idoso-boost.md) - [Stealthy Dynamic Basketball Shoes](https://www.trendhunter.com/trends/mad-iiinfinity.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Basketball-Shaped Sneakers](https://www.trendhunter.com/trends/the-baller.md) - [Sporty Dynamic Futuristic Footwear](https://www.trendhunter.com/trends/vol-9.md)