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# Comic Book Music Clips
The Maroon 5 ‘Payphone' Video Gets the Cartoon Treatment

By Jennifer Gosnell | Published 2012-05-08 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/maroon-5-overexposed
References: [rollingstone](http://www.rollingstone.com/music/news/maroon-5-aim-for-dance-floor-domination-on-new-lp-20120507) & [iconvsicon](http://www.iconvsicon.com/2012/05/08/maroon-5-go-behind-the-scenes-of-new-payphone-video/)

Maroon 5's first LP from the upcoming 'Overexposed' album has been released and is titled 'Payphone.' The video, displayed with a comic book-esque aesthetic, offers some new beats by the band, who is looking to pump up their image and style with some new club-like hits.

Payphone, in classic Maroon 5, fashion focuses on the story of a broken heart. The heavy subject matter is made more lighthearted with the cartoon theme. With a main character that looks suspiciously like lead singer Adam Levine, the Payphone video takes a step away from the hyper-sexualized videos of Maroon 5's past.

Changing their image is a big part of any band's lasting vitality. With the new image and sound, Maroon 5 is straying far enough away to remain fresh, but staying close enough to home to retain their fan base. The 3D comic strip presented is a look at the new overall changes heading Maroon 5's way. The new album is set to release on June 26th.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 29% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What's Driving This Trend

- **Comic Book Music Videos:** Disruptive innovation opportunity: Combining music and animation in music videos to create a visually engaging and unique experience for viewers.
- **Evolution of Band Image:** Disruptive innovation opportunity: Rebranding and changing the image of a band to appeal to a broader audience and stay relevant in the music industry.
- **3D Comic Strip Aesthetic:** Disruptive innovation opportunity: Incorporating 3D comic strip aesthetics in music videos to create a distinctive and immersive visual experience.

### Who This Affects Most

- **Music Industry:** Disruptive innovation opportunity: Exploring new ways to present music and engage with audiences through innovative music videos.
- **Animation Industry:** Disruptive innovation opportunity: Collaborating with musicians to create animated music videos and expand the boundaries of animation in the entertainment industry.
- **Entertainment Industry:** Disruptive innovation opportunity: Leveraging the combination of music and visual storytelling to create dynamic and captivating content across various entertainment mediums.

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