# Witty Payback Ads The Marom Musical Instruments 'Ex-Wife' Ad is Evil Genius By Vittoria Natarelli | Published 2010-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marom-musical-instruments-ex-wife-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/marom_musical_instruments_exwife) The hilarious Marom Musical Instruments 'Ex-Wife' ad is a stroke of [pure evil genius](https://www.trendhunter.com/trends/its-not-the-thought-that-counts). The ad features a guitar and a massive speaker in what looks like a boy's room next to a very pretty woman's room. The tag line reads, "Your son deserves it. Your ex-wife deserves it." This is an [extremely witty way to sell instruments](https://www.trendhunter.com/trends/kawai-pianos). The Marom Musical Instruments 'Ex-Wife' ad is [out-of-the-box creative](https://www.trendhunter.com/trends/ikea-rewards-program) and is sure to catch the attention of its target audience. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 55% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Humorous Advertising:** Explore the potential of incorporating wit and humor into advertising campaigns to capture the attention of target audiences. - **Emotional Appeal:** Leverage emotional connections and relatable situations to create impactful advertising that resonates with consumers. - **Personalized Marketing:** Develop innovative strategies that tailor advertising messages to specific target segments, increasing engagement and brand loyalty. ### Who This Affects Most - **Music Instrument Manufacturing:** Identify opportunities to disrupt the traditional marketing approaches in the music instrument industry by incorporating clever and unconventional ad campaigns. - **Advertising and Marketing:** Embrace creative and unconventional approaches in the advertising industry by leveraging humor and emotional connections to drive consumer engagement. - **E-commerce:** Explore the potential of personalized marketing strategies in the e-commerce industry to enhance customer experience and drive sales. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Product Review-Centered Campaigns](https://www.trendhunter.com/trends/kitchenaid-love-the-racks.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Cheesestring Trading Ads](https://www.trendhunter.com/trends/cheesestring-trading-ad.md)