# Fashion Label Cafes The Marni Flower Cafe Features a Menu of Decadent Italian Treats By Jana Pijak | Published 2016-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marni-flower References: [buro247.ru](https://www.buro247.ru/lifestyle/news/marni-otkryli-tcvetochnoe-kafe-v-yaponii.html) & [vogue.globo](http://vogue.globo.com/lifestyle/noticia/2016/03/marni-flower-cafe-grife-inaugura-sua-primeira-cafeteria-no-japao.html) The [Marni Flower Cafe](https://www.trendhunter.com/trends/marni-springsummer) is a whimsical eatery that was opened inside of its Umeda Hanky boutique in Osaka. Located on the third floor of the Japanese shop, the cafe boasts whimsical -- and of course, flower-adorned -- design details that stay true to Marni signature brand aesthetic along with a decadent menu of [authentic Italian eats](https://www.trendhunter.com/trends/annesophie-pic-and-dior). In addition to its elegant decor and tasty menu of homemade foccacia, espresso and a handful of dessert options, the Marni Flower Cafe is also home to collectible decor merchandise like lunch boxes, picnic sets and branded flasks. Featuring everything that a serious fashion lover would desire in their kitchen, the fashionable eatery is both inviting and experiential while marketing Marni's collections in a memorable way. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fashion-label Cafes:** Opportunity to create unique dining experiences that align with fashion brands' aesthetics and attract fashion-conscious customers. - **Experiential Dining:** Opportunity to incorporate immersive and visually appealing designs into the dining experience to enhance brand recognition and customer engagement. - **Branded Merchandise:** Opportunity to expand brand offerings beyond the traditional retail space by incorporating collectible decor merchandise that aligns with the brand's aesthetic. ### Where This Applies - **Fashion Retail:** Fashion brands can open cafes as an extension of their brand experience to create a direct connection with customers and build brand loyalty. - **Hospitality:** Restaurants and cafes can incorporate unique design elements and experiential features to create memorable dining experiences and attract fashion-conscious customers. - **Merchandise Retail:** Retailers can explore the potential of offering branded merchandise, like collectible decor items, to capture the attention and loyalty of fashion lovers. ## Related on Trend Hunter - [Milanese-Themed Fashion House Cafes](https://www.trendhunter.com/trends/prada-caff.md) - [Luxury Italian Cafés](https://www.trendhunter.com/trends/luxury-italian-caf.md) - [Luxury Home Decor-Cafes](https://www.trendhunter.com/trends/new-caf-ginori-project.md) - [Porcelain-Evoked Cafe Aesthetics](https://www.trendhunter.com/trends/cafe-ginori.md) - [Luxe High Tea Cafés](https://www.trendhunter.com/trends/choo-cafe.md) - [Gastronomic Boutique Cafes](https://www.trendhunter.com/trends/blue-box-caf.md) - [Luxury Fashion-Branded Hospitality Projects](https://www.trendhunter.com/trends/restaurant-coffee-shop.md) - [Immersive High-Fashion Retail Experiences](https://www.trendhunter.com/trends/bookstore-and-caf.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md)