# Novel Outdoor Design Capsules Marmot & Better™ Gift Shop Collaborate on Eco-Friendly Winter Series By Grace Mahas | Published 2023-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marmot-better-gift-shop References: [marmot](https://www.marmot.com/)  On December 5th, [Marmot](https://www.trendhunter.com/trends/supreme-x-marmot) will launch its first collaboration with Toronto-based retailer and brand Better™ Gift Shop. This twelve-piece capsule collection is a fusion of classic and novel outdoor designs with modern innovation. The collection features winter-ready staples like insulated jackets and polar fleece, distinguished by a unique color palette of Better Blue, Solar Yellow, and Indigo. Marmot, known for its innovative technology and functional elegance, joins forces with Better™ Gift Shop's inclusive approach to outdoor attire. The capsule is versatile, suitable for various activities like braving subzero temperatures or hiking in Mammoth, California. Its retro style is both eye-catching and functional. A significant highlight of the collection is its commitment to environmentally friendly materials. The use of innovative fabrics like Pertex® Quantum 100% recycled nylon ripstop, recycled Seawool, and recycled nylon liners showcases this dedication. The colorways are another innovative aspect, with Classic Solar and updated Better™ Blue serving as the core colors. Indigo recycled nylon overlays provide versatility and a touch of elegance. Unique design elements include a custom pattern featuring the grid map of Toronto on the zipper Tee and lining of select pieces like the [Plasma](https://www.trendhunter.com/trends/siren-set) [Parka](https://www.trendhunter.com/trends/nanga-x-pilgrim-surf-supply-parka) and Warm Cube Active Novus. The collection will be available at Better™ Gift Shop’s physical store, online platform, marmot.com, and select retailers globally, starting December 5th. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 73% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Materials:** The capsule collection showcases a commitment to environmentally friendly materials, using innovative fabrics like recycled nylon ripstop and recycled Seawool. - **Versatile Outdoor Attire:** The capsule collection offers versatile outdoor attire suitable for various activities, from braving subzero temperatures to hiking in Mammoth, California. - **Inclusive Retro Style:** The capsule collection combines a retro style with a modern twist, making it both eye-catching and functional for outdoor enthusiasts. ### Sectors Adopting This - **Outdoor Retail:** The collaboration between Marmot and Better™ Gift Shop brings together innovative outdoor designs, opening up opportunities for retailers in the outdoor industry. - **Sustainable Fashion:** The use of eco-friendly materials in the capsule collection highlights the growing trend of sustainable fashion, creating opportunities for brands in the fashion industry. - **Recreational Equipment:** The versatile outdoor attire in the capsule collection presents opportunities for companies in the recreational equipment industry to cater to a wide range of outdoor activities. ## Related on Trend Hunter - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md) - [Ice Blue Outerwear](https://www.trendhunter.com/trends/glacial-collection.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Mountain-Inspired Equipment Capsules](https://www.trendhunter.com/trends/moncler-salehe-bembury.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [High-Performance Waterproof Outdoor Collections](https://www.trendhunter.com/trends/waterproof-outdoor-collection.md) - [Merino-Based Adventure Apparel](https://www.trendhunter.com/trends/icebreaker-1.md) - [High-Performance Mountaineering Apparel Lines](https://www.trendhunter.com/trends/highperformance-mountaineering.md) - [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md)