# Ethereal Bathub Ads The 2014 Campaign for Marmorin Presents Bathtubs Underwater By Laura McQuarrie | Published 2014-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marmorin References: [makiela.portfoliobox.me](http://www.makiela.portfoliobox.me/underwater-light) & [marmorin.pl](http://www.marmorin.pl/) The 2014 ad campaign for the [bath products](https://www.trendhunter.com/trends/rituals-alchemy-collection) by Marmorin is a gorgeous one that was shot by photographer Rafal Makiela. Bathtubs can be beautiful and sculptural, but they rarely get this kind of treatment in an ad campaign. The [surreal campaign](https://www.trendhunter.com/trends/you-are-how-you-car) is full of graceful movement and it seems like the photos could come to life—and in the accompanying video for the Marmorin campaign, they do. The campaign has a striking duality to it, with both black and white environments, although there's definitely a softness that's carried throughout. As well as being practical, baths are also loved for being places to unwind and pamper yourself, and these fluid ads are a stunning way to fuel that fantasy. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 94% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Sculptural Ads:** Opportunity to create visually stunning and artistic ad campaigns that showcase products in a new and captivating way. - **Interactive Advertising:** Opportunity to bring static ad campaigns to life through videos or other interactive digital mediums. - **Emotional Marketing:** Opportunity to evoke feelings of relaxation, indulgence, and fantasy through advertising campaigns. ### Where This Applies - **Bath Products:** Opportunity to market bath products as luxurious, artistic, and experiential products that create a sense of indulgence. - **Photography:** Opportunity to explore creative and visually captivating photography techniques to showcase products in a unique way. - **Video Production:** Opportunity to create visually stunning and immersive video campaigns that showcase products in a captivating way. ## Related on Trend Hunter - [Collaborative Bathroom Designs](https://www.trendhunter.com/trends/bathroom-design2.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Design-Forward Toilet Campaigns](https://www.trendhunter.com/trends/design-changes-everything.md) - [Luxe Translucent Bathtubs](https://www.trendhunter.com/trends/lusso-amore-freestanding-resin-bath.md) - [Multisensory Bathroom Activations](https://www.trendhunter.com/trends/pal-recuerdo.md) - [Water-Celebrating Art Installations](https://www.trendhunter.com/trends/aqua-gallery.md)