# Gold-Embellished Bucket Bags Gucci's New Marmont Bag Boasts an Elegant Aesthetic By Riley von Niessen | Published 2018-07-23 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/marmont-bag References: [hypebae](https://hypebae.com/2018/7/gucci-marmont-bucket-bag-black-velvet) & [gucci](https://www.gucci.com/ca/en/?gclid=EAIaIQobChMIpJ73rsK13AIVi4ppCh2Diw0VEAAYASAAEgKF4PD_BwE) Italian luxury house [Gucci](https://www.trendhunter.com/trends/horsebit-chain) added to its Marmont bag collection this season with the addition of a beautiful bucket bag. The bucket bag is made from a [soft velvet matelassé material](https://www.trendhunter.com/trends/softbag-collection) that's a deep hue of black, while the inner lining is made up of leather, making it easy to care for and clean. In order to make it easier to find small valuables inside the bag, Gucci includes a hidden pocket in the interior that can be quickly accessed. Leather draw strings are also included on the side of the bag to tighten the opening closed. Gold hardware offers the new Marmont bag a greater sense of luxuriousness, with these components marking the double 'G' logo on the front, as well as the [removable chain strap](https://www.trendhunter.com/trends/summer-handbag-collection). Image Credit: mytheresa.com ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 38% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Bucket Bags:** Opportunity for brands to create more elegant and high-end versions of bucket bags. - **Hidden Pockets:** Opportunity for brands to add hidden pockets to their bag designs for increased functionality and convenience. - **Gold Hardware:** Opportunity for brands to incorporate gold hardware into their bag designs to give a sense of luxuriousness. ### Sectors Adopting This - **Fashion and Accessories:** This industry should focus on incorporating innovative materials and features into their products for increased value and differentiation. - **Luxury Goods:** This industry should emphasize adding luxury details and elements to their products, such as gold hardware, to justify higher price points. - **Consumer Goods:** This industry should prioritize convenience and functionality when designing products, such as adding hidden pockets to improve the user experience. ## Related on Trend Hunter - [Versatile Bucket Bag Capsules](https://www.trendhunter.com/trends/the-gabine-collection.md) - [Suede Statement Loop Bags](https://www.trendhunter.com/trends/embellished-loop-bag.md) - [Glamorous Drawstring Bags](https://www.trendhunter.com/trends/mini-fleming-drawstring-bag.md) - [Stunning Interlocking Jewelry Lines](https://www.trendhunter.com/trends/interlocking-jewelry.md) - [Animal-Free Material Purses](https://www.trendhunter.com/trends/gucci-horsebit-1955-bag.md) - [Stunning Soft-Bag Collections](https://www.trendhunter.com/trends/softbag-collection.md) - [Nostalgic Retro-Style Luxe Bags](https://www.trendhunter.com/trends/rocking-horse-bag.md) - [Minimalist Italian Accessories](https://www.trendhunter.com/trends/the-ghiera-bag.md) - [Luxury Fashion Bag Charms](https://www.trendhunter.com/trends/bag-charm.md)