# High-End Ingredient Yeast Spreads Marmite Truffle Boasts a Decadent, Umami Flavor By Michael Hemsworth | Published 2022-05-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marmite-truffle References: [foodbev](https://www.foodbev.com/news/unilever-launches-marmite-truffle-spread/) & [unilever](https://www.unilever.co.uk)  The Marmite Truffle spread is arriving in the UK as a high-end take on the brand's classic yeast spread to offer consumers a new option to try in their favorite recipes. The product is reported to have a [rich umami flavor](https://www.trendhunter.com/trends/smoked-cultured-quail-spread) along with a decadent aroma that sets it apart from the classic original. Priced at £4.50 per jar, the yeast spread is launching at [Sainsbury's](https://www.trendhunter.com/trends/nairns-marmite-cheese-oatcakes) locations in the UK with a black and gold branding to help set it apart from the original as well as the competition. The company commented on the new Marmite Truffle spread saying, "From Insta-worthy sourdough truffle toast to creamy Marmite Truffle flavour fettucine, or a rich fillet steak served with Marmite Truffle-infused gravy and pomme purée – Marmite’s new…spread has been carefully curated to give everyday meals a swanky spin." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 84% | Activity: 99% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **High-end Yeast Spreads:** Opportunity to create more premium versions of classic spreads with new and unique flavors. - **Umami Flavors:** Opportunity to develop and market products with rich umami flavors to cater to consumers' changing tastes. - **Gourmet Convenience Foods:** Opportunity to create higher-end versions of everyday pantry staples to appeal to the growing demand for gourmet convenience foods. ### Industries Being Reshaped - **Food and Beverage:** Opportunity to innovate in the food and beverage industry by developing new and unique flavors and ingredients for high-end products. - **Retail:** Opportunity for retailers to capitalize on the trend of premium food products by offering a wider selection of high-end spreads and gourmet convenience foods. - **Hospitality:** Opportunity for restaurants and hotels to incorporate high-end spreads and umami flavors into their menus to cater to the changing tastes of diners. ## Related on Trend Hunter - [Savory Spread-Inspired Cheeses](https://www.trendhunter.com/trends/cheddar-cheese-and-marmite.md) - [Exclusive Savory Spread Sandwiches](https://www.trendhunter.com/trends/cheddar-cheese-marmite-sandwich.md) - [Yeast Spread Snack Chips](https://www.trendhunter.com/trends/marmite-crisps.md) - [Yeast Spread Cheeses](https://www.trendhunter.com/trends/marmite-cheddar-cheese-wedge.md) - [Savory Yeast Spread Snacks](https://www.trendhunter.com/trends/graze-marmite-crunch.md) - [Squeezable Truffle Spreads](https://www.trendhunter.com/trends/trufflemania.md) - [Spreadable Truffle Cheeses](https://www.trendhunter.com/trends/boursin-truffle.md) - [Yeast Spread Oat Crackers](https://www.trendhunter.com/trends/nairns-marmite-cheese-oatcakes.md) - [Recipe-Ready Truffle Butters](https://www.trendhunter.com/trends/all-things-butter-truffle.md)