# Velvety Vitamin-Enriched Peanut Butters Marmite Smooth Peanut Butter will be Launched in February By Michael Hemsworth | Published 2020-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marmite-smooth-peanut-butter References: [conveniencestore](https://www.conveniencestore.co.uk/products/smooth-variety-added-to-marmite-peanut-butter/601391.article) & [unilever](https://www.unilever.co.uk/brands/food-and-drink/marmite.html) The Marmite Smooth Peanut Butter has been announced by the brand as a followup to the [crunchy variety](https://www.trendhunter.com/trends/sage-onion-stuffing-peanut-butter) that was launched last year to help make it more applicable to different consumer preferences. The peanut butter is characterized by its [free-from profile](https://www.trendhunter.com/trends/all-things-butter-spreadable) that contains no added sugar or palm oil, while also featuring a nutritional profile that's rich in B vitamins. The vegetarian-friendly nut spread is available now at Morrisons locations with wider retail availability starting February 3. Food Brand Experience Director at [Unilever Fikerte](https://www.trendhunter.com/trends/marmite-crisps) Woldegiorgis spoke on the new Marmite Smooth Peanut Butter saying, "When it comes to Marmite, people either love it or hate it – similar to the debate over smooth versus crunchy peanut butter. Not only will this new launch provide smooth peanut butter lovers with a brand-new option, drive incremental sales and category growth, it will also see us continue in our mission to provide better breakfast choices." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 15% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Smooth Peanut Butter:** The launch of Marmite Smooth Peanut Butter provides a new option for smooth peanut butter lovers and drives category growth. - **Free-from Profile:** The free-from profile of Marmite Smooth Peanut Butter, with no added sugar or palm oil, addresses consumer preferences for healthier options. - **B Vitamin Enrichment:** The nutritional profile of Marmite Smooth Peanut Butter, rich in B vitamins, taps into the growing demand for functional foods. ### Sectors Adopting This - **Food Manufacturing:** Food manufacturers can capitalize on the trend of smooth peanut butter and develop their own variations to cater to consumer preferences. - **Health and Wellness:** The free-from profile of Marmite Smooth Peanut Butter presents opportunities for health and wellness brands to create similar products that align with consumer demands. - **Breakfast Food Retail:** Retailers in the breakfast food industry can expand their offerings by stocking Marmite Smooth Peanut Butter and capitalize on the demand for healthier breakfast choices. ## Related on Trend Hunter - [Free-From Peanut Butter Ranges](https://www.trendhunter.com/trends/whole-earth-100-nuts.md) - [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md) - [Richly Flavored Peanut Butters](https://www.trendhunter.com/trends/dark-roast-peanut-butter.md) - [Functional Nutrition Nut Butters](https://www.trendhunter.com/trends/nutri-butter.md) - [Decadent Nutty Spreads](https://www.trendhunter.com/trends/nutella-peanut.md) - [Extra-Creamy Peanut Butter Alternatives](https://www.trendhunter.com/trends/crave-pnot-butter.md) - [High-End Ingredient Yeast Spreads](https://www.trendhunter.com/trends/marmite-truffle.md) - [Human-Inspired Dog Butters](https://www.trendhunter.com/trends/peamutt-squeezy.md) - [Yeast Spread Snack Chips](https://www.trendhunter.com/trends/marmite-crisps.md)