# Vegetarian-Friendly Peanut Butters Marmite Peanut Butter is Rich in B Vitamins By Michael Hemsworth | Published 2019-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marmite-peanut-butter References: [talkingretail](https://www.talkingretail.com/products-news/grocery/unilever-launches-marmite-peanut-butter-25-03-2019/) & [marmite](https://www.marmite.co.uk) The [Marmite](https://www.trendhunter.com/trends/marmite-cheddar-cheese-wedge) Peanut Butter is the latest product from the yeast extract spread brand that aims to deliver a new product for consumers who are seeking a quality-focused option for their toast or favorite recipe. The [peanut butter](https://www.trendhunter.com/trends/nutella-peanut) is made with a premium blend of peanuts, is rich in B vitamins, contains [no added sugar or palm oil](https://www.trendhunter.com/trends/whole-earth-100-nuts) and is also suitable for consumption by vegetarians. The recognizable packaging will make the new spread easily visible on the store shelves for fans of the original Marmite to spot when searching for a different option to try out. The new spread was explained by Brand Manger of Marmite & Bovril at Unilever UKI Camilla Williamson who said, "With the total spreads category in growth, it’s the perfect time to unleash this mind-blowing new combo to Marmite fans and really give them something to talk about. Whether they love it or hate it, we know the British public will be desperate to try it – new Marmite Peanut Butter will be the must-have item in everyone’s kitchen cupboard." ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 49% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Premium Blend:** Creating premium blends of products can attract quality-focused consumers seeking new options. - **B Vitamins:** Developing products rich in B vitamins can cater to health-conscious individuals looking for added nutritional benefits. - **Vegetarian-friendly:** Offering vegetarian-friendly options can tap into the growing market of consumers seeking plant-based alternatives. ### Sectors Adopting This - **Spreads:** The spreads industry can explore creating innovative blends that cater to different consumer preferences. - **Health and Wellness:** The health and wellness industry can leverage products rich in B vitamins to meet the demand for nutritious food options. - **Plant-based Foods:** The plant-based foods industry can expand its offerings by creating more vegetarian-friendly alternatives to cater to a wider consumer base. ## Related on Trend Hunter - [Herbaceous Peanut Butters](https://www.trendhunter.com/trends/sage-onion-stuffing-peanut-butter.md) - [High-End Ingredient Yeast Spreads](https://www.trendhunter.com/trends/marmite-truffle.md) - [Savory Spread-Inspired Cheeses](https://www.trendhunter.com/trends/cheddar-cheese-and-marmite.md) - [Sustainable Peanut-Free Spreads](https://www.trendhunter.com/trends/peanut-free-spread.md) - [Extra-Creamy Peanut Butter Alternatives](https://www.trendhunter.com/trends/crave-pnot-butter.md) - [Fiery Peanut Butters](https://www.trendhunter.com/trends/flavourmingle-spicy-peanut-butter.md) - [Protein Peanut Butters](https://www.trendhunter.com/trends/protein-peanut-butter.md) - [Functional Nutrition Nut Butters](https://www.trendhunter.com/trends/nutri-butter.md) - [Richly Flavored Peanut Butters](https://www.trendhunter.com/trends/dark-roast-peanut-butter.md)