# Limited-Edition Spiced Spreads Marmite Dynamite Offers an Explosion of Flavor and a Vegan Recipe By Michael Hemsworth | Published 2021-02-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marmite-dynamite References: [foodbev](https://www.foodbev.com/news/unilever-unveils-chilli-flavoured-marmite-dynamite/?__cf_chl_jschl_tk__=8c46c6447f850255b2ef969400d6b3ad7802f2fb-1612905718-0-AbQitp5kdgD2btOwiYYdTajFc1N45ZpJAszhWf5p8PjDR_gEsQZDAAHuEB9hq1VxllkmnOoWJmizuRKz7BXhyKHSrqRtC_Onyv_gDUlq8z2w9n_5oBn5ncPz-GEgnzY7UwFPMyqrJnV6qHH8RWLtsaJvNIyw1zDxn76JvBXRFO2837t150e7J5hD89skrluyn7zn0G8kVwbJUfCySKVu0HCp0NeCl8WdSCPhUJDouA6K0wwfEfQn1sjaDTQYXCzhb40kIl0sPyxRTo2-n6h9AYLXJXxXspN8fLLRDP98vQDqT9KmKLk3OUAVnYEGCyX4ITyKCQx5jp3PmXnF_eaF7-_Zy-KZKsCzDltMQTOYpzz8oVgLESwtNrtCdtflMcfQ6w) & [marmite](https://www.marmite.co.uk) The Marmite Dynamite spread is one of the latest offerings from the Unilever-owned brand for the UK market that will deliver a familiar yet fiery flavor experience for consumers to enjoy. The yeast extract spread is made with chili in order to give it a [blast of heat](https://www.trendhunter.com/trends/spicy-dynamite-sauce) that will pair well with the traditionally salty, umami-focused flavor of the product. The product features a [vegan recipe](https://www.trendhunter.com/trends/smoked-garlic-plant-btter) that is also rich in B vitamins. The Marmite Dynamite spread is a limited-edition offering that will only be available exclusively to [Sainsbury's](https://www.trendhunter.com/trends/nairns-marmite-cheese-oatcakes) locations for just six months. Priced at £3.99 a jar, the spread is part of the brand's latest range of limited-edition flavors to pique interest in the iconic product. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 57% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Flavors:** Brands can create different and exciting experiences for consumers by releasing limited-edition flavors of their products. - **Vegan Spreads:** The rise of veganism has led to a growing demand for plant-based spreads, making it a disruptive innovation opportunity for companies in the food industry. - **Spice Infused Food:** Adding different spices to traditional food products presents an opportunity for companies to offer new and unique flavor experiences to their customers. ### Where This Applies - **Food and Beverage:** The food and beverage industry can leverage limited-edition flavors and unique product recipes to capture customers’ attention and increase sales. - **Vegan Food:** The rise of veganism has created opportunities for companies to create plant-based products that cater to an ever-increasing market. - **Retail:** As exclusive agreements and limited-time offerings continue to trend in the food industry, retailers have the chance to generate revenue by featuring these products in their stores. ## Related on Trend Hunter - [Exclusive Savory Spread Sandwiches](https://www.trendhunter.com/trends/cheddar-cheese-marmite-sandwich.md) - [Yeast Spread Snack Chips](https://www.trendhunter.com/trends/marmite-crisps.md) - [Savory Spread-Inspired Cheeses](https://www.trendhunter.com/trends/cheddar-cheese-and-marmite.md) - [Savory Yeast Spread Snacks](https://www.trendhunter.com/trends/graze-marmite-crunch.md) - [Yeast Spread Cheeses](https://www.trendhunter.com/trends/marmite-cheddar-cheese-wedge.md) - [Yeast Spread Oat Crackers](https://www.trendhunter.com/trends/nairns-marmite-cheese-oatcakes.md) - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Provocative Spread Pop-Ups](https://www.trendhunter.com/trends/marmite-dark-room.md) - [Limited Edition Yeast Spreads](https://www.trendhunter.com/trends/goodbye-yellow-brick-road.md)