# Yeast Spread Cheeses The Marmite Cheddar Cheese Wedge is Being Launched in the UK By Michael Hemsworth | Published 2021-11-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marmite-cheddar-cheese-wedge References: [foodbev](https://www.foodbev.com/news/marmite-cheddar-cheese-wedge-launches-in-uk/) & [marmite](https://www.marmite.co.uk)  The [Marmite](https://www.trendhunter.com/trends/marmite-dark-room) Cheddar Cheese Wedge is a new collaboration product created by [Ilchester](https://www.trendhunter.com/trends/ilchester-cheeses) in partnership with Marmite to offer consumers with a way to incorporate touch of savory cheesiness into their favorite recipes. The cheese will come in a 180-gram pack and is perfect for being enjoyed in your favorite breakfast recipes or even incorporated into unexpected recipes. The product will be launching into 224 Waitrose locations across the UK for curious consumers to pick up. Assistant Brand Manager for Ilchester Dorota Dziedzic spoke on the new Marmite Cheddar Cheese Wedge saying, "A slice of cheese with a scraping of Marmite on toast; cheese and Marmite sandwiches; toasties; cheese and Marmite muffins… the list of cheese and Marmite combinations is endless, but a cheddar [cheese wedge](https://www.trendhunter.com/trends/the-laughing-cow-spicy-chilli) with Marmite has never been done before, and with consumer demand strong for such a product, we thought that now more than ever was the time to create this tasty combination." ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 9% | Activity: 8% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Collaboration Products:** Companies should explore collaboration opportunities to create innovative products like the Marmite Cheddar Cheese Wedge. - **Unconventional Recipes:** There is a growing trend toward incorporating savory cheeses into unexpected recipes, creating opportunities for innovative product development. - **Savory Breakfast Foods:** There is a growing demand for savory breakfast foods, creating opportunities for companies to develop and market products like the Marmite Cheddar Cheese Wedge. ### Who This Affects Most - **Cheese Industry:** Companies in the cheese industry should explore collaboration opportunities to create new and innovative cheese products like the Marmite Cheddar Cheese Wedge. - **Food Retail Industry:** Food retailers should consider stocking innovative products like the Marmite Cheddar Cheese Wedge to appeal to customers looking for unconventional recipe ingredients. - **Breakfast Food Industry:** Companies in the breakfast food industry should consider developing and marketing savory breakfast products like the Marmite Cheddar Cheese Wedge to capture a growing market opportunity. ## Related on Trend Hunter - [Savory Spread-Inspired Cheeses](https://www.trendhunter.com/trends/cheddar-cheese-and-marmite.md) - [Exclusive Savory Spread Sandwiches](https://www.trendhunter.com/trends/cheddar-cheese-marmite-sandwich.md) - [Yeast Spread Oat Crackers](https://www.trendhunter.com/trends/nairns-marmite-cheese-oatcakes.md) - [High-End Ingredient Yeast Spreads](https://www.trendhunter.com/trends/marmite-truffle.md) - [Yeast Spread Snack Chips](https://www.trendhunter.com/trends/marmite-crisps.md) - [Festive Celebration Cheese Products](https://www.trendhunter.com/trends/ilchester-cheeses.md) - [Yeast Extract Tortilla Chips](https://www.trendhunter.com/trends/marmite-tortillas.md) - [Spreadable Mature Cheese Products](https://www.trendhunter.com/trends/primula-signature-blend-mature-cheddar-cheese.md) - [Spreadable Dutch Cheeses](https://www.trendhunter.com/trends/leerdammer-original-spreadable.md)