# Unsavory Shower Gels These Marmite Ad Spoofs Make You Thankful They Stuck to Food By Robyn Currie | Published 2010-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marmite-ad-spoofs References: [bookofjoe](http://www.bookofjoe.com/2010/03/marmite-shampoo.html) & [marmite](http://www.marmite.com) Evidently, [Marmite](https://www.trendhunter.com/trends/marmite-dark-room) never really caught on in North America. I don't really know how this spreadable yeast extract tastes, but I do know that I enjoy these Marmite ad spoofs. While launching their new cereal bars, this illustrious company went ahead and launched a campaign that scared people into thinking they were going to do something really drastic, like launch a [shower gel](https://www.trendhunter.com/trends/spoof-beauty-range). Itthen calms your mind while informing you that it is just cereal bars. Marmite ad spoofs win. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 53% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Spoof Advertisements:** Opportunity for brands to create humorous ad campaigns that generate buzz and engage audiences. - **Non-conventional Product Launches:** Exploring unexpected product launches to captivate consumers and differentiate from competitors. - **Playful Branding:** Using playful and unconventional branding strategies to create memorable experiences for customers. ### Where This Applies - **Food and Beverage:** Potential for food and beverage brands to use humor and unconventional marketing tactics to promote products and engage consumers. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to develop spoof ad campaigns that resonate with target audiences. - **Consumer Goods:** Consumer goods companies can leverage playful branding to stand out in a crowded market and create a strong brand identity. ## Related on Trend Hunter - [Provocative Spread Pop-Ups](https://www.trendhunter.com/trends/marmite-dark-room.md) - [Suggestive Spread Campaigns](https://www.trendhunter.com/trends/marmite-first-timers.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Comedic Body Wash Ads](https://www.trendhunter.com/trends/moist-humor.md) - [Yeast Spread Snack Chips](https://www.trendhunter.com/trends/marmite-crisps.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Savory Spread-Inspired Cheeses](https://www.trendhunter.com/trends/cheddar-cheese-and-marmite.md) - [High-End Ingredient Yeast Spreads](https://www.trendhunter.com/trends/marmite-truffle.md) - [Cheeky Food-Made Beauty Ranges](https://www.trendhunter.com/trends/spoof-beauty-range.md)