# Tampon-Paired Personal Lubricants MarLube Makes the Experience of Using Tampons More Comfortable By Laura McQuarrie | Published 2021-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/marlube References: [wearemarlow](https://wearemarlow.com/products/bundle-save)  Dissatisfied with over-the-top feminine branding and products they found limiting, a group of friends banded together to create a disruptive brand by the name of [Marlow](https://www.trendhunter.com/trends/marlow-1), with innovative products like The MarLube. This personal lubricant was created to support not just intercourse but also mess-free, comfortable experiences with tampons. The water-based personal lubricant is pH-balanced, fragrance-free and made without offending ingredients such as parabens, petrochemicals, silicones, alcohol and others. The lubricant is made with a number of recognizable ingredients, including aloe leaf extract and hyaluronic acid, both favorites among skincare lovers. The product packaging is compatible with Marlow Tampons, which are 100% organic. As such, The MarLube and [organic tampons](https://www.trendhunter.com/trends/vive-for-your-v) from the brand are bundled for convenient and cost-conscious purchases. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 9% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Personal Lubricants for Tampon Users:** The MarLube introduces a new trend of personal lubricants specifically formulated for tampon users, creating opportunities for other brands to follow suit. - **Gender-neutral and Sustainable Feminine Products:** Marlow disrupts the traditional feminine product market by introducing gender-neutral and sustainable products, encouraging other brands to diversify and innovate in this market. - **Ingredient Transparency and Natural Formulations:** Consumers are increasingly demanding transparency in product ingredients, and Marlow's use of recognizable and natural ingredients in The MarLube sets a trend that other brands can follow in developing their own natural formulations. ### Where This Applies - **Feminine Care:** Marlow's disruption of the feminine care market through the introduction of sustainable and gender-neutral products creates opportunities for other brands to enter and innovate within this industry. - **Personal Care:** The trend towards natural formulations and increased ingredient transparency in personal care products, as demonstrated by The MarLube, presents disruptive innovation opportunities for other brands within this industry. - **Sexual Health:** The MarLube's introduction of a personal lubricant specifically formulated for tampon users presents a disruptive innovation opportunity for other brands in the sexual health industry to diversify and develop products targeted towards this niche market. ## Related on Trend Hunter - [Comfort-Focused Lubricated Tampons](https://www.trendhunter.com/trends/marlow-1.md) - [Free-From Personal Lubricants](https://www.trendhunter.com/trends/intimate-glide.md) - [Elevated Vegan Lubricants](https://www.trendhunter.com/trends/luxury-lubricant.md) - [Natural Personal Lubricants](https://www.trendhunter.com/trends/good-clean-love.md) - [Plant-Based pH-Balanced Lubes](https://www.trendhunter.com/trends/plantbased-phbalanced-lubes.md) - [Hemp-Infused Personal Lubricants](https://www.trendhunter.com/trends/personal-lubricant1.md) - [Hydrating Personal Lubricants](https://www.trendhunter.com/trends/femme-glide.md) - [Hybrid Cosmetic Lubricants](https://www.trendhunter.com/trends/if-i-say-yes.md) - [Physician-Created Luxury Lubricants](https://www.trendhunter.com/trends/glissant.md)