# Highly-Adjustable Premium Pillows Brookelinen Launches New Best-In-Class Pillow Brand, Marlow By Niko Pajkovic | Published 2021-10-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/marlow References: [prnewswire](https://www.prnewswire.com/news-releases/brooklinen-introduces-marlow-a-new-brand-offering-one-best-in-class-pillow-301408650.html) & [brooklinen](https://www.brooklinen.com/)  Direct-to-consumer homeware brand Brookelinen has officially launched [Marlow](https://www.trendhunter.com/trends/marlow-1), a new premium pillow brand backed by sleep science. [Brooklinen](https://www.trendhunter.com/trends/brooklinen-x-kule) decided to launch Marlow after years of extensive consumer research where they collected feedback from their customers regarding their sleeping experiences and ideal pillow types. As a result, they developed a dynamic pillow with easy adjustability, cooling temperatures, and supportive construction. Marlow owners are able to adjust the firmness level of the pillow by using an innovative zipper detail, while [cooling-infused memory foam](https://www.trendhunter.com/trends/copper-cooling-gel-pillow) and a breathable mesh material allow for ideal sleeping temperatures. Currently, Marlow is selling its signature pillow in Standard and King sized offerings. In addition, shoppers can choose to bundle their pillows to receive price reducations. Image Credit: Brooklinen ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 82% | Activity: 75% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Customized Pillow Solutions:** There is an opportunity for businesses to enter the market and offer customizable pillow solutions that cater to the needs of individual customers. - **Innovative Sleep Products:** As seen with Marlow pillows, there is potential for more innovative sleep products that utilize sleep science research to create new and improved sleeping experiences. - **Direct-to-consumer Brands:** With the success of Marlow, there may be more direct-to-consumer homeware brands that emerge with high-quality, specialized products that offer an alternative to traditional retail options. ### Industries Being Reshaped - **Homeware:** Companies that offer homeware products like bedding, mattresses, and pillows can use the success of Marlow pillows as inspiration to innovate and improve their products. - **Sleep Medicine:** The development of Marlow pillows demonstrates the importance of incorporating sleep science research into product development, presenting an opportunity for growth in the sleep medicine industry. - **E-commerce:** Brookelinen's success with direct-to-consumer sales of Marlow pillows offers a model for other e-commerce companies that wish to create and sell high-quality specialized homeware products. ## Related on Trend Hunter - [Female-Founded Luxury Pillow Brands](https://www.trendhunter.com/trends/luxury-pillow.md) - [Sleep-Enhancing Gel Fiber Pillows](https://www.trendhunter.com/trends/purple-twincloud.md) - [Revolutionary Pillow Sets](https://www.trendhunter.com/trends/ailigner-pillow-app-set-is-a-novelty.md) - [Canadian Luxury Pillow Brands](https://www.trendhunter.com/trends/femalefounded-luxury-pillow-brand.md) - [Ultra-Soft Convertible Pillows](https://www.trendhunter.com/trends/butterfly-sleep-pillow.md) - [Customizable Pocket Pillows](https://www.trendhunter.com/trends/sururu-pillow-p17.md) - [Cotton Side-Sleeper Pillows](https://www.trendhunter.com/trends/cotton-sidesleeper-pillow.md) - [Chiropractor-Approved Pillows](https://www.trendhunter.com/trends/dreamade-pillow.md) - [Thermo-Regulating Cooling Pillows](https://www.trendhunter.com/trends/cooling-pillow1.md)