# Sensual Metropolis Shoots The Marloes Horst Free People August 2011 Campaign is Big City Cool By Jordan Sowunmi | Published 2011-08-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/marloes-horst-free-people-august-2011 References: [fashiongonerogue](http://fashiongonerogue.com/marloes-horst-free-people-august-2011-guy-aroch/) & [freepeople](http://www.freepeople.com/) The Marloes Horst Free People August 2011 Lookbook is the perfect example of what happens when you let one of the world's top supermodels run wild in a world class city whose architecture is as much a star of the shoot as the people in it. The 22-year-old Dutch beauty resides in New York City now and maintains a comfortable position as the apple of eye of multiple [high-fashion brands](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) and photographers. In 2009, Horst scored the coveted position as face of fragrance Valentino, and earlier this year she was named the face of [Calvin Klein](https://www.trendhunter.com/trends/90sinspired-denim-campaign) swimwear. In the Marloes Horst Free People August 2011 Lookbook, we see Horst as she [stylishly strolls through Venice](https://www.trendhunter.com/trends/back-to-the-city) in a series of highly accessorized boho-chic outfits, complete with top hats, high-waisted belts, knit sweaters, scarves, and colorful crochet bags. The shoot blends contemporary hipster style with high-fashion, and the Lookbook is carried by Horst's ability to look aloof, sensual, and elegant. Take a look through the Marloes Horst Free People August 2011 Lookbook to find out how this Dutch bombshell has captured the eyes of the fashion world. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **High-fashion Lookbooks:** Disruptive innovation opportunity: Utilize top supermodels to showcase fashion brands in a visually appealing and captivating way. - **Contemporary Hipster Style:** Disruptive innovation opportunity: Combine contemporary fashion trends with hipster aesthetics to create unique and marketable fashion lines. - **Accessories as Statement Pieces:** Disruptive innovation opportunity: Explore new ways to use accessories as key elements in fashion shoots to emphasize individual style and create a distinctive brand image. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Use creative and unconventional photography techniques to showcase fashion collections and engage consumers in new ways. - **Photography:** Disruptive innovation opportunity: Experiment with unconventional locations and settings to create visually striking fashion campaigns that stand out in a saturated market. - **Advertising:** Disruptive innovation opportunity: Collaborate with top models and brands to create attention-grabbing ad campaigns that appeal to the fashion-conscious consumer. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)