# Smokin' Skivvies Shoots Marloes Horst for Myla Lingerie Does Dutch Women Proud By Robyn Currie | Published 2010-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/marloes-horst-for-myla References: [asylum](http://www.asylum.com/2010/05/21/hot-fresh-links-served/) & [guyism](http://guyism.com/2010/05/marloes-horst-looks-real-good-in-lingerie-swimwear.html/marloes-horst) This shoot of Marloes Horst for Myla [lingerie and swimwear](https://www.trendhunter.com/trends/dandy-del-mar) is shockingly beautiful. Horst shows the kind of beauty you look at and think, "Do you actually exist?" But a big part of me likes to think that if I had a team of stylists, a whole lot of [body glitter](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection), as well as photographers and Photoshop, I could look like this as well. Anyway, this shoot of Marloes Horst for Myla lingerie is great for showing the world why Dutch women are gorgeous. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Body Positive Lingerie Modeling:** Opportunities for lingerie brands to showcase diverse body types and sizes in their marketing and advertising campaigns. - **Digitally Enhanced Photography:** Opportunities for photography studios to use advanced software and techniques to create visually stunning images and enhance their clients' physical appearance. - **Artistic Lingerie Shoots:** Opportunities for photographers and lingerie brands to collaborate and create visually captivating content that highlights the beauty of lingerie as an art form. ### Where This Applies - **Lingerie:** The lingerie industry has an opportunity to promote body positivity and inclusivity by featuring diverse models in their marketing campaigns. - **Photography:** Photography studios have an opportunity to leverage digitally enhanced photography to create visually striking images that capture their clients' beauty and enhance their physical appearance. - **Fashion:** Fashion designers and brands have an opportunity to create artistic lingerie designs that highlight the beauty of lingerie as an art form and collaborate with photographers to create visually striking campaigns and shoots. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md)