# Smartphone Cigarette Sharing Marlboro Bump a Smoke Suggests a New Way to Bum a Butt By Amelia Roblin | Published 2011-05-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/marlboro-bump-a-smoke References: [adsoftheworld](http://adsoftheworld.com/media/online/marlboro_bump_a_smoke?size=_original) & [miamiadschool](http://www.miamiadschool.com/) I myself don't smoke, but I can see the appeal of this Marlboro Bump a Smoke scheme, should it work in practice. This interactive campaign was developed in response to a common problem among smokers, that purchasing a whole pack of cigarettes isn't economical for social smokers, while constantly handing out one at a time to those occasional smokers is a waste for those who nurse a steady habit. The solution is an swapping system, that eliminates the one-sided generosity of certain groups. Someone interested in the odd single cigarette can purchase a pack of virtual smokes within an [iPhone](https://www.trendhunter.com/trends/methaphone) app, and give up a single cyber stick in exchange for a real one from someone with a full pack. With the Marlboro Bump a Smoke scheme, social smokers end up paying for what they use, and when avid smokers accumulate a complete virtual pack, they can redeem it for a real one at any store. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Virtual Swapping Systems:** Opportunity for the development of apps or platforms that facilitate the exchange of virtual goods for physical ones. - **Microtransaction Economies:** Potential for the creation of microtransaction models where users can make small digital purchases or exchanges. - **Shared Consumption:** Rise of sharing economy concepts applied to consumable goods, allowing for more efficient resource allocation. ### Where This Applies - **Mobile App Development:** Opportunity for mobile app developers to create innovative platforms that facilitate virtual goods and physical goods exchanges. - **Retail:** Retailers could explore the implementation of virtual currency systems to incentivize customer loyalty and increase sales. - **Social Networking:** Social networking platforms could integrate virtual swapping features to enhance user engagement and create new monetization opportunities. ## Related on Trend Hunter - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md) - [Simplified Connection Apps](https://www.trendhunter.com/trends/connection-apps.md) - [Smoking Cessation Apps](https://www.trendhunter.com/trends/smoke-free.md) - [Vaping Cessation Tools](https://www.trendhunter.com/trends/stopfuckingvaping.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Litter-Reducing Bitcoin Progams](https://www.trendhunter.com/trends/buttcoin.md) - [Data-Driven Vape-Quitting Apps](https://www.trendhunter.com/trends/quit-vaping-app.md) - [Social Habit Trackers](https://www.trendhunter.com/trends/nicquit.md) - [Gamified Vape Pens](https://www.trendhunter.com/trends/gutter-bars.md)