# Artistic City Lights Markus Wendler's NYC Photos By Gabriel Gastelum | Published 2008-01-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/markus-wendler-new-york-city-lights References: [cooladdict](http://www.cooladdict.com) & [cooladdict](http://www.cooladdict.com) I love his use of light. Markus Wendler makes the city beautiful in a way I haven't seen before. You can check out the German photographer's website and portfolio if you [Click Here](http://www.markuswendler.de/movie.html). While the photos are of New York, his studio is in Hamburg, Germany. [**Implications** - City photography](http://www.flickr.com/photos/21507218@N07/2211819078) is appealing to an audience because it captures the beauty of something that many take for granted on a daily basis. Though landscapes are beautiful, [man-made architecture](https://www.trendhunter.com/trends/monumental-collection) is more structured and deliberate, and often serves as commentary on the design trends of a generation. Use of a city aesthetic in campaigns or products will garner the same positive results. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **City Photography:** Capitalizing on the appeal of capturing the beauty of man-made architecture in cities. - **Aesthetic Campaigns:** Using city aesthetics in marketing campaigns to generate positive results. - **Architectural Commentary:** Using city photography as a commentary on design trends of a generation. ### Where This Applies - **Advertising:** Opportunity to incorporate city aesthetics in advertising campaigns for brands. - **Photography:** Market for photographers specializing in city photography and its appeal to a wide audience. - **Urban Design:** Exploring city aesthetics as a form of architectural commentary in urban design projects. ## Related on Trend Hunter - [Laser-Cut Urban Artistry](https://www.trendhunter.com/trends/laser-cut-city-maps.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Skyscraper-Inspired Furniture Collections](https://www.trendhunter.com/trends/ben-ganz.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [AI Travel Photography](https://www.trendhunter.com/trends/epic-ai-travel-photos.md) - [NYC-Inspired Structural Chess Sets](https://www.trendhunter.com/trends/chess-nyc.md) - [NYC-Inspired Steel Furniture](https://www.trendhunter.com/trends/city-block.md) - [Intricate Lighting Sculptures](https://www.trendhunter.com/trends/objects-of-common-interest1.md)