# Candy-Colored Umbrella Series The Markus Jans Achtung Magazine Shoot Features Style on the Streets By Leslie Chen | Published 2013-09-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/markus-jans-achtung-magazine References: [fashiongonerogue](http://www.fashiongonerogue.com/nastya-kusakina-haute-couture-markus-jans-achtung-magazine/) & [achtung-mode](http://www.achtung-mode.com/en/) Editorials are usually accessorized with jewelry, but the Markus Jans Achtung Magazine shoot opts for color-popping umbrellas instead. Shot by none other than famed fashion photographer Markus Jans, the series features model Nastya Kusakina for the German magazine shoot. She poses on the streets while accompanied by orange, red and green umbrellas. Stylist Katharina Baresel-Bofinger dresses the model in monochromatic or color blocked ensembles from labels like [Maison Martin Margiela](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), Armani Prive and Atelier Versace. The standout photo from the shoot is one with an orange umbrella as Nastya’s face is covered in flower petals. The Markus Jans Achtung Magazine editorial takes [high fashion to the streets](https://www.trendhunter.com/trends/chanel-spring-summer-2026) and makes an haute couture accessory out of an ordinary everyday object. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Haute Umbrellas:** The use of colorful umbrellas as high fashion accessories disrupts the traditional jewelry styling of editorials. - **Street Couture:** Taking high fashion to the streets provides an opportunity to innovate and expand the reach of luxury brands. - **Monochromatic Boldness:** The use of monochromatic or color blocked ensembles paired with statement accessories creates a unique and bold look that pushes boundaries. ### Sectors Adopting This - **Fashion:** The use of everyday objects as high fashion accessories provides an opportunity to innovate and disrupt traditional fashion norms. - **Photography:** Partnering with high-end photographers can create unique and engaging editorial content that stands out. - **Marketing and Advertising:** Using non-traditional accessories in advertising campaigns can generate buzz and increase brand awareness among consumers. ## Related on Trend Hunter - [Artist-Designed Umbrella Series](https://www.trendhunter.com/trends/shed-rain-artist-series.md) - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md) - [Duck Down-Filled Umbrellas](https://www.trendhunter.com/trends/original-duckhead.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Umbrella Standpoint Accessories](https://www.trendhunter.com/trends/standpoint.md)